After launching Etisalat Egypt their campaign their campaign yesterday,
Vodafone launch today their campaign and join ramadan campaigns race.
Focus points from Vodafone:
- They keep focus on their message in Ramadan “power of family and connecting people”
- Using popular actors in their campaigns.
- Show Ramadan atmosphere like “Sohor & Iftar gathering – Child’s play etc)
- keep it simple
Voice of audience:
Engagement Results in the first hour:
1: 100 K views on facebook.
5: 880 views on youtube.