These 15 tools are easy to use, beneficial and available to marketers:
On Page SEO Audits
find out if your pages are well optimized and compare your performance against leading competitors.
2.Competitive Research Tools:
See what keywords your competitors are targeting.
3.Link Analysis Tools.
start building your link profile and track your progress compared to competing websites.
4. Search Engine Ranking Checkers
Determine how effective your marketing is by watching your search engine rankings improve
5. Google Algorithm Updates
Highlights of major Google updates
6. Google Analytics.
Completely free to manage dozens of different websites, all you have to do is install a custom generated analytics script on your site to start tracking tons of detailed information about your traffic, including where your traffic is coming from, the behavior it takes on site and even monetary factors like your conversion rates.
7. Google Webmaster Tools
Providing you with more in-depth and technical information about your site’s current performance (as well as recommendations for changes within the search console).
8. Open Site Explorer.
Moz’s Open Site Explorer
Specializing in the analysis of inbound link profiles.It’s best used as a way to weed out bad links and identify your strongest potential paths for backlink development.
9. Google Keyword Planner.
It works just fine for organic keyword research too. With it, you can generate tons of new ideas for target keywords and phrases, discovering information like search volume and competition level for your prospective targets.
10. Moz’s Keyword Explorer.
Its attempts to bridge the gap with a number of extra keyword research tools, such as more accurate information about factors like search volume and more concrete recommendations for which keywords to go after.
You can investigate the popularity of various content topics and discover influencers who can help support your campaign.
You’ll be able to investigate your relative SEO positions and your competitors’ positions, guiding your tactics in more competitive directions.
offers the best free SEO audit tool on the web, so it deserves a place in this list. Use it to analyze your website’s SEO, traffic and competition metrics with the click of a button.
14. Spider View Simulator.
Allows you to see your site the way a spider would, so you can identify and prevent these problems proactively.
15. SERPs Rank Checker.
Here, you can monitor your rankings for a number of keyword terms and phrases, and see how you stack up to the competition.