Facebook offers advertisers a number of ad objectives to help businesses achieve their goals such as driving traffic, increasing conversions and raising brand awareness. Today, Facebook is introducing the messages objective for advertisers who want to open conversations with customers. Businesses of all sizes can use the messages objective in combination with click to Messenger ads to generate leads, answer questions, drive transactions and offer support.
Using this new objective, ads that open conversations in Messenger will now reach people more likely to reply to your business, helping move customers from consideration to action. This means that click to Messenger ads are now more efficient than ever, increasing the value of campaigns that drive traffic to Messenger.