50 Marketing Books You Must Read – imfnd



Marketing is a dynamic science, there are a lot of changes happened to marketing from the beginning till this time and a lot of changes will happen to marketing in the future, in this list you will see 50 must read books in marketing field, you should read these books at least once in your life.

Marketing books open the closed doors in our minds, these books allow us to know more and more about the marketing field and the changes of marketing, enjoy the list:

1) Principles of marketing, Philip Kotler and Gary Armstrong

2) Marketing Management, Philip Kotler

3) International Marketing, Philip Cateora, Mary Gilly, John Graham

4) Global Marketing, Warren J. Keegan, Mark C. Green

5) Marketing Plans: How to Prepare Them, How to Use Them, Malcolm McDonald, Hugh Wilson

6) Marketing Management: Analysis, Planning, and Control, Philip Kotler

7) Advertising and Promotion: An Integrated Marketing Communications Perspective, George E. Belch, Michael A. Belch

8) Marketing across Cultures, Jean-Claude Usunier, Julie Anne Lee

9) International Marketing, Michael R. Czinkota, Ilkka A. Ronkainen

10) Marketing Strategy and Competitive Positioning, Graham Hooley, Brigitte Nicoulaud, Nigel Piercy

11) Services Marketing: Integrating Customer Focus across the Firm, Alan Wilson (Author), Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

12) Marketing Research: Methodological Foundations, Dawn Iacobucci, Gilbert A. Churchill

13) Marketing Myopia, Theordore Levitt

14) Marketing Research, Carl McDaniel Jr., Roger Gates

15) Services Marketing, Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

16) Strategic Marketing, Alexander Chernev, Philip Kotler

17) Marketing Research : An Applied Orientation, Naresh K Malhotra

18) Principles of Services Marketing, Adrian Palmer

19) Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation, Damian Ryan, Calvin Jones

20) Principles of Internet Marketing, Jason I. Miletsky

21) Consumer Behavior: Building Marketing Strategy, Delbert Hawkins, David Mothersbaugh

22) Strategic Marketing for Non-Profit Organizations, Alan R Andreasen, Philip T. Kotler

23) Marketing for Nonprofit Organizations, Alan R Andreasen, Philip T. Kotler

24) Design and Marketing of New Products, Glen L. Urban, John R. Hauser

25) Marketing Research: An Integrated Approach, Alan Wilson

26) Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, Gordon S. Linoff, Michael J. A. Berry

27) International Marketing Research, V. Kumar

28) Consumer Psychology for Marketing, Gordon Foxall, Ronald E. Goldsmith, Stephen Brown

29) Political Marketing and Communication, Philippe J. Maarek

30) The Internet Marketing Plan, Kim M. Bayne

31) Managing Customer Relationships: A Strategic Framework, Don Peppers, Martha Rogers

32) Consumer Behavior and Marketing Action, Henry Assael

33) The Political Marketing Game, J. Lees-Marshment

34) The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding, Jacquelyn Ottman

35) Integrated Marketing Communications, David Pickton

36) Ethics in Marketing: International Cases and Perspectives, Patrick E. Murphy, Gene R. Laczniak

37) Direct Marketing : Strategy, Planning, Execution, Edward Nash

38) Guerrilla Marketing Research : Marketing Research Techniques That Can Help Any Business Make More Money, Kaden Robert J., Levinson Jay Conrad

39) Inbound Marketing : Get Found Using Google, Social Media, and Blogs, Brian Halligan, Dharmesh Shah, David Meerman Scott

40) Marketing to the Social Web : How Digital Customer Communities Build Your Business, Larry Weber

41) Advertising 2.0 : Social Media Marketing in a Web 2.0 World, Tracy L. Tuten

42) Small Business Marketing Management, Ian Chaston

43) Guerrilla Marketing : Secrets for Making Big Profits From Your Small Business, Jay Conrad Levinson

44) Analysis for Strategic Marketing, Vithala R. Rao, Joel H. Steckel

45) Strategic Marketing : In the Customer Driven Organization, Frank Bradley

46) Consumer Behavior : Implications for Marketing Strategy, Del I. Hawkins, Roger J. Best, Kenneth A. Coney

47) The Birth of Internet Marketing Communications, Dan Steinbock

48) Internet Marketing Research : Theory and Practice, Ook Lee

49) Online Marketing Handbook: How to Promote, Advertise, and Sell Your Products and Services on the Internet (Communications), Daniel S. Janal

50) The New Rules of Marketing and PR, David Meerman Scott

If there another place in this list what you would put on it?