6 reasons why Apple doesn’t use social media

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Apple doesn't have social media
Apple doesn't have social media

I know that at someday in the past you went to Facebook and search for Apple Facebook page and you found nothing, then you went to Twitter and type “@Apple” on Twitter search and you found nothing, then you realized that maybe the problem was Facebook & Twitter search and you went to google.com and wrote “Apple social media profiles” and you found nothing.

There are no doubts that social nowadays play an important role in the marketing department of any company (large or small).

And ignoring social media for companies and brands brings a lot of risks and mistakes, but why Apple doesn’t use social media:

1- Let people make the noise:

Apple reaches to the place of making fans or Apple supporters to create the social media buzz around new product launching through Facebook, Twitter, Blogs and other social media tools.

And the strategy of Apple is to make a conference or event to release a new product and the PR will do the rest.

So, Apple creates social media buzz through fans or supporters, influencers in social media and public relations.

Apple strategy is silence and let people make the buzz instead of you.

2- Apple is the best customer loyalty engagement index of its category:

We know that brands are using social media for different reasons such as build community, increase engagement rate with customers, customer services for clients, sales and increase loyalty and customer retention.

According to brand keys “worldwide research Consultancy Company” Apple is the top customer loyalty engagement index brand in the laptop computers, tablets and smartphone. See Brand Keys customer loyalty index for 2015 here.

Apple thinks that “Why we use social media” while we are the best customer loyalty index.

3- Apple is the most valuable brand worldwide:

According to Millward Brown, Apple is the most valuable brand in the world in 2015 (With 246,992 Billion dollars) and the second brand value change from the previous year (2014) after Facebook (99%) with 67%. See Millward Brown report.

So, Should Apple be on Facebook or Twitter? Why Apple changes the winning equation after being number 1 most valuable brand without using the social media.

4- Good product with a high percentage of word of mouth:

“Every good product I’ve ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves” Steve Jobs.

Yes, one of the biggest reasons to make Apple is so successful is making a good product more than other competitors, they make people happy to use Apple products more than competitor’s products.

When Apple creates a good product, people will recommend Apple to friends and increase the percentage of word of mouth for Apple products.

So, Apple thinks that “why we go to social media while we are creating good product with a high percentage of word of mouth”.

5- Great customer service:

Apple understands that it’s not enough to create a good product only, you must support the best product with great customer services.

Customer services are a big part of social media marketing and Apple offers a great customer servicein other ways not on social media.

6- Apple focuses on marketing and business objectives more than the reaching way:

“Do one right strategic decision with 50 technical moves and you will reach, Do one wrong strategic decision with 1000 technical moves and you won’t reach”.

Apple is focusing on marketing and business objectives more than technical ways.

They think that the aim of marketing is to create long term relationships with customer satisfaction, how we do that? We don’t care, weare just doing it.

Achieving marketing objectives without using the social media marketing is better than using social media marketing without achieving the marketing objectives.

 

In the past few years people thought that Apple doesn’t have social media accounts because of Steve Jobs arrogance.

People know that Steve Jobs has no social media accounts like Bill Gates and they think that Steve Jobs is arrogant and he didn’t believe in social media.

And actually Apple doesn’t completely ignore the social media at all because there are officially social media accounts related to Apple products such as iTunes and App store.

But after we saw these reasons, definitely changed our thinking.

Conclusion:

Achieving marketing objectives without using the social media marketing is better than using social media marketing without achieving the marketing objectives.

Your turn:

Of course you have a reason for Apple not using the social media, share it with us.

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