ROI is proof that your marketing efforts are working. Clients and supervisors need to know if you’re successful and your achievements in your community.
Businesses that truly understand how to measure success on social media are poised to benefit the most from their investment in this arena.
Here are 9 points to measure your brand’s social media marketing success.
1- Conversation rate
The easiest way to measure the degree to which a post resonates with your audience is to measure the number of replies or comments each post generates – Its called the conversation rate. Your conversation rate will only be high when you have a thorough understanding of your audience and a well-defined brand. In other words, you can’t manipulate this metric, it will force you to do the right thing.
2: Measure social media conversions
Once you’ve listed out all your business goals and created the conversion metrics to measure these goals, it’s time to implement the tools and processes that actually capture them and start measuring.
3- Total reach
Tracking your total network is important because it will help you judge if you are adding value in the social space. At the most basic level, a larger reach will be necessary to increase the potential spread of your content.
4- Amplification rate
Share, retweeet , etc .
5-Measure Total Value per social channel
After you’ve worked out the conversion value, you will need to collect all the relevant numbers and the data from your analytics tool.
6- Quality of content
Content is what fuels your social media efforts.
check analysis for it
It is a labour intensive process that involves sorting through your posts and determining whether the feedback received is positive or negative. Of course, you need to maintain a net positive score and, ideally, the growth of positive sentiment will surpass the growth of negative sentiment.
8-Choosing the right monitoring & Measurement tools
There is no shortage of (free and paid-for) platforms and tools available to monitor, analyse and measure your social media and content marketing activity.
Most popular free tools :
- Google Analytics: Measure your website and blog traffic
- Twitter search: Provides Twitter intelligence
- Facebook Insights: The channels in-built analytics
- Google Alerts: Alerts you about any mentions (about you) online
- Talkwalker alerts: Alerts you about any mentions online
- Social mention: Real-time social media search and analysis.
9- Review Results and Reset Goals
Once you have your stats in front of you, you can calculate your ROI and review the results of your marketing to see what worked and didn’t work. If you did paid advertising, that’s important to measure as well.
“Whenever a business launches a new initiative, the most important thing that the business must be able to assess is the effectiveness of the initiative”