Brands participate in a global campaign for promoting Blood donation’s importance by dropping A,B,O letters from their logos.
The campaign, that goes by the hashtag #MissingType, is a collaboration between NHS Blood and Transplant and London-based PR agency Engine Group, and the purpose of the initiative is to raise awareness about blood donation for National Blood Week.
The amount of blood being donated internationally has dropped by 30 % in the last decade, and major brands such as Google, Microsoft, Tesco, Nandos and Dairy Milk are dropping their letters to show their support.
The campaign runs from August 16th until August 21st across 21 countries.
Here you are top Brands who participate in this global campaign: