Facebook Launches ” Brand Awareness ” Objective in its Facebook ads.
The results coming from running a ” Brand Awareness ” campaign are measured by ad recall lift
What is estimated ad recall lift?
Estimated ad recall lift is a metric available for campaigns with a brand awareness or Page post engagement objective.
By optimizing for estimated ad recall lift, your ads will be shown to people who are predicted to be more likely to remember them.
How is estimated ad recall lift calculated?
Estimated ad recall lift is the estimated number of people likely to remember your ads within 2 days as a result of your campaign.
This metric is an estimate only and may be imprecise.
Estimate ad recall lift is calculated based on:
- The number of people you reached with your ads
- How much time people spent looking at your ads
- The historical relationships between the attention people give ads and the results from ad recall surveys