Recently most of brands doing extremely well integrating paid , earned and owned media , They converges its media types in a variety of different ways.
Here are the main 3 types of Converged Media
Defining Converged Media
Its about the relationship of each media and who the target stakeholder .
You have to know the 3 methods of converged media :
Paid media is often considered traditional advertising which include banner ads , paid search marketing , sponsorship , direct email etc .
Advantage of using paid media that it can scale quickly and easily, if you have message you want the masses to see today , paid media is the right channel .
B) Owned Media
Owned Media Is the content your brand has complete control over , such as the corporate website , blogs , communities , email news letter and social media channels such Facebook , Twitter , YouTube and Instagram.
Advantage of Owned media that typically target your brand’s existing community and current customers.
C) Earned Media
Earned media is the natural response of public/media relation’s efforts , ad campaign , events and the content you create within your owned media channels.
Advantage of earned media that became the new outlet and are spreading brand messages through word of mouth.
Each of those channels plays a critical role in your content strategy , the real power is when you can integrate two or more of these channels into one campaign or initiative .
“Your Content Strategy must include paid , earned and owned media in order to reach your target Customers”
Don’t miss the next 4 articles to cover all Roles of Converged Media in your content strategy .