Now you can use retargeted Ads on Instagram.
Retargeted Ads focusing on people who’ve already visited your website, thereby reaching users who’ve expressed a level of interest in what your company provides.
Facebook’s seen big growth in this offering since making ‘Dynamic Products Ads with more than 2.5 billion unique products uploaded to Facebook for cross-referencing through their retargeting system.
You can promote your products to the right person at the right time through the dynamic ads on Instagram ,When someone visits your website or mobile app,then later looks at Instagram, they’ll be served an ad featuring multiple, related products from ones they were browsing on your site or app.
According to Instagram, 60% of users learn about products and services on the platform, while 75% take action after being inspired by an Instagram post. This data, combined with the rise in mobile shopping, points to dynamic ads being a solid option for Instagram advertisers.
How to use this feature:
- Go through power editor.
- upload your entire product catalog into Business Manager.
- Just when your offerings and tracking pixel details are set up, products will automatically populate based on a person’s action on your website or mobile app.