1-Defining The content mix
Explore the balance between sales posts, interactive posts, and informative posts on the social media platforms.
2-Brand Storytelling and Branded Content

• The concept of the Uninvited Brand.
• Content marketing starts with a great story.
• Brand storytelling – the role of branding and the concept of storytelling.
• Branded content vs. traditional advertising approach.

3-Create the most efficient Content Strategy for your Social Network

• Develop your Brand strategy.
• Brainstorming ideas and creating your content arcs.
• Storytelling per digital channel.
• Creating different content tiers.
• Choosing the most efficient Content types to be relevant with your brand message.
• Crafting your plan and editorial calendar.

4-Content Marketing Factors on Your Customers

• Organize and plan out the content that you have created for each platform.
• Content calendar and automated posting tools.
• Copywriting tips and tools.

5-Tracking Your Content & Collect Feedback

• Discover the importance of following up on all content posted to social media sites to ensure that it posts the way you want it to.
• How to collect feedback, analyze it, and apply changes to your content and overall social media strategy.

6-Case Studies
7-Tools
8-Practical Project