Digital Brand StrategyDuration : 15 hours

Some

Details

DURATION

15 Credit Hours

Price

2500 EGP

*

Digital Brand Strategy

Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity during 15 Hours training of  " Digital Brand Strategy“.

Outline

Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity.

- Planning and developing a digital strategy Foundation

  • Resources at your disposal to help you plan
  • Situation, market, competitor positioning analysis
  • Setting objectives, KPI’s and feedback to refine the marketing mix

SEO Strategy

  • SEO planning process
  • Set your strategy for a year
  • SEO tools for each phase
  • Workshop

Social Media Management plan

  • Set your social media strategy across social network
  • Workshop

Media planning and media buying

  • Role of media buying and media planning
  • How to set your budget
  • Budget distribution across digital channels
  • Media planning Vs Media buying
  • Media plan template
  • Workshop

Set your Digital Marketing Plan:

  • SOSTAC Planning model
  • Digital Media Marketing tactics
  • Digitizing your Offline Activities tactics
  • Monthly report
  • KPIs
  • Project

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CONTACT INFO

28 Al Sheikh Mohammed Al Nadi, from Mostafa El-Nahaas, Nasr City, Cairo, Egypt.

Phone: (+202) 26713103
Mobile:(+2) 01026688635

Email:hello@imfnd.com
Website :www.imfnd.com

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