Digital Brand StrategyDuration : 20 hours

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Details

DURATION

20 Credit Hours

Price

1500 EGP

*

Digital Brand Strategy

Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity during 20 Hours training of  " Digital Brand Strategy“.

Outline

Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity.

-Planning and developing a digital strategy Foundation

-The consumer and consumer behavior

-Setting your Strategy:

  • How to build your Strategy Direction and Formulate your marketing strategy.
  • How To build Brand Identity.
  • Brand Structure.
  • Brand Building Process.
  • Brand Emotional Connection.
  • New Market Strategies types.
  • Growth Market Strategies types.
  • Mature Marketing Strategies types.
  • Decline Marketing Strategy Types.

-Set your Digital Marketing Plan

-Digital Marketing plan Control:

  • Market Automation tactics
  • New Media Tactics
  • Measurements and KPIs
  • A/B testing
  • Optimizing your digital activities
  • Differentiation of your digital types of activity and techniques

-Case Studies

-Project

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