Digital Consumer BehaviorDuration : 20 hours

Some

Details

Months

May / November

DURATION

20 Credit Hours

Price

850 EGP

*

Overview

Discover the psychological processes behind the behavior of consumers online  and how they make their decisions.
All consumers are similar in that they all have needs and wants, but all are different in that they have different consumption patterns and consumption behavior.
In this course you will learn about the nature and scope of consumer behavior through all digital marketing channels include Social media different channels. Also the Mobile Search consumer behavior and on search engine overall.
You will be able also to evolved from other disciplines such as psychology and sociology into its own distinct field of study. You will then learn also  about the application of consumer behavior and how studying it helps marketers formulate appropriate marketing strategies for consumers and their environment

Outline

  • Digital Revolution and Consumer Behavior.
  • Consumer behavior and advertising.
  • Consumer Buying Behavior- Digital Age.
  • Consumer Search Behavior.
  • Consumer behavior on social media.
  • Wearable technology.
  • Consumer behavior and Marketing strategy.

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CONTACT INFO

28 Al Sheikh Mohammed Al Nadi, from Mostafa El-Nahaas, Nasr City, Cairo, Egypt.

Phone: (+202) 26713103
Mobile:(+2) 01227076587
Mobile:(+202) 01227076587

Email:hello@imfnd.com
Website :www.imfnd.com

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