Digital Marketing DiplomaDURATION: 3 Months

DURATION

3 Months

Months

February - May / March - May / August- November/2017

Price Installment

8500 EGP

Price Offer

7600 EGP (10%)

*

Digital Marketing Diploma

Welcome to the Digital Marketing Era!
Whether you want to accelerate your movements on an existing career in Digital marketing, a business owner looking to improve Digital Marketing impact for your business.
Or a marketer that can see the value in improving your digital marketing knowledge and skills.
This professional diploma is perfect for you to be a professional digital marketing planner
Throughout 3 months you will pass 11 Modules in Digital marketing to be able to design, plan and deliver a Digital Marketing Plan for yourself, company or client.
Also, you will learn how to manage and evaluate digital campaigns in social media, search Engine, Mobile Marketing, the functions of content marketing with the tips to create an efficient content and how to promote it and the secrets of Search engine optimization even for local or international SEO and the main types of the CRO.

Outline

Overview:
This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, Generate leads and increase sales,
this course will set the foundation to create your strategy and start the implementation.
Social Media is a continuously evolving realm with amazing potential for business communications. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth.
This track covered the advanced level of SM Management & Monitoring with tips and tricks with the most recent case study.

1- Introduction to Social Media.

  • Social Media Defined, Social Media Types.
  • Social Media Trends.
  • Social Media For Brands.

2- Principals & Concepts:

  • Content Marketing:
    • Defining Content Streams.
    • Case Studies on developing engaging content.
  • Community Management.
    • Brand Management.
    • Social Media management tools.
  • Social Media Monitoring.
    • Social Media monitoring tools.
    • Gathering Insights, Social Media Monitoring & Reporting.
    • Brand Reputation Management.
    • Satisfying Customers' needs.
    • Competition Management.
  • Real-time Marketing.
  • Crisis Management for Social Media.
    • Crisis Assessment.
    • Responding to a Crisis.
    • Case Studies.

3- Social Media Plans & Strategy:

  • Building Digital Strategies.
  • P.O.E.M
    • Analyze Your current social media situation
    • Set Your Social Media Objectives.
      • How to define your objective?
      • Types of objectives.
    • Build Social Media Strategy.
      • How to achieve your objectives.
      • How to choose a right platform.
      • How to choose the right content.
    • Know different Social Media Tactics.
    • Start your Social Media Actions.
    • Social Media Strategy & Planning Control:
      • How to read insights + Tools.
      • How to modify your strategy.

Outcome from the Training:

  1. Understand the importance of Social Media for your business
  2. Social Media implementation examples and case studies across various domains.
  3. Get started with Social Media Implementation.
  4. Get the Overview understanding of all Critical Social Media Channels
  5. Getting the do-how from expert field trainer.
  6. Having coaching session with an open discussion with the trainer.
  7. How to handle your social media crisis.
  8. Effective way of real time marketing.
  9. Role of social Media monitoring
  10. Certificate of Completion from Integrated Marketing Foundation.

1- Social Media Advertising Landscape:

  • Social Media Advertising Definition, Online Advertising Types.
  • Social Media Advertising History.
  • Social Media Advertising Trends.

2- Concepts & Implementations:

  • Campaign Objectives.
  • Campaign Optimization.
  • Campaign Measurement.
  • Media Planning.
  • Ad Cycles.
  • Content Marketing through Facebook.
  • Fan page management  for Brands.

3- Facebook Advertising:

  • Setup & Creation.
    • Landing Page design.
  • Targeting .
    • Geographic Targeting.
    • Demographic Targeting.
    • Behavioral Targeting.
    • Interests Targeting.
  • Budget / Bidding.
  • Introduction to power editor.
  • Managing campaigns with power editor.
  • Manage pages with power editor.
  • Advanced power editor.
  • what is “custom audiences”.
  • Creating conversion pixel.
  • What is Facebook business manager.
  • Tips & Tricks.

Outcome:

  • Online Advertising landscape.
  • Facebook advertising methods.
  • Optimizing the Performance of Your Ads. Choosing the right advertising partner for YOUR business.
  • Making a real campaign in the training with coaching from the trainer.
  • Certificate of completion from Integrated Marketing Foundation.

1- Instagram Advertising Landscape:

  • Learn the basics of Instagram functionality.
  • Learn who is using Instagram, what they're sharing, and why.
  • App Installation

2- Concepts & Implementations:

  • Campaign Objectives.
  • Campaign Optimization.
  • Campaign Measurement.
  • Ad Cycles.
  • Content Marketing through Instagram.
  • Instagram Account management  for Brands.

3- The 5 main pillars of Instagram Ad Setup

  • Ads Specs.
  • Ads Creative Requirements.
  • General Best Practice.
  • Video best practice.
  • The Fine Print.

4- Instagram Setup & Creation:

  • Creative: Photos Designs
    • Landing Page design.
  •  Targeting:
    • Geographic Targeting
    • Demographic Targeting
    • Behavioral Targeting
    • Interests Targeting
    • Ads Placement
  • Budget / Bidding.

5-How to use Power Editor:

  • Introduction to power editor
  • Managing campaigns with power editor
  • what is “custom audiences”
  • Creating conversion pixel

6-Instagram Advertising Case Studies.
7-Tips & Tricks.
8-Making real campaign on Instagram.
9-Coaching During and After Training from imfnd team.

1-LinkedIn For Business Foundation:

  • Introduction.
  • Terminologies.
  • Types of Advertising.
  • Setting Your Business Account.

2-Sponsored Updated Ads:

  • Features of Sponsor updates.
  • Creating sponsor updates campaign.
  • Measurement and improvement.

3-Text Ads:

  • Text Ads Features.
  • Targeting text ads.
  • Setting Strategy.
  • Utilizing metrics.

4-Enterprise Advertising:

  • InMail campaign setup
  • Display Ads
  • Sponsored Groups
  • Lead Accelerator

5-Tips & Tricks

6-Case Studies

1-Twitter Marketing Landscape:

  • How to use Twitter in your arsenal of marketing tools?
  • How to create an organic following and increase followers?
  • Using Twitter to watch what your competitors are doing.
  • Tips on finding  the right people to engage with and where they are.
  • Tips on using  Twitter search for specific content and lead generation.

2-Twitter Advertising Creation & Optimizing

  •  Types of twitter advertising options.
  • Setting Up Your Twitter Advertising Campaign.
  • Campaign Optimization.
  • Gain new followers by promoting your account.
    Amplify your message by promoting your tweets.
  • Campaign Reporting.

3-Twitter Analytics and Measuring ROI

  • Monitoring vs. Measuring and how Twitter fits into your overall goals strategy.
  • How to measure Twitter influence and why it's important in your outreach strategy?

4-Twitter Tools

  • The best tools to align with your overall goals.
  • How to set up searches inside of these tools to monitor your brand and your competition.

SEO Fundamentals

Overview :

SEO stands for Search Engine Optimization Fundamentals which is the process to index & rank your website/blog in search engines such as Google, Yahoo & Bing, You can drive organic traffic from search engines if you use correct SEO techniques. This complete SEO course covers all the basic & white-hat theories and logic's such as Domain Name, Web Hosting, Keyword Research, Targeted Visitors, On-Page SEO, Off-Page SEO, Link Building, Google Webmaster Tools, Bing Webmaster Tools, Analytic Tools and important SEO Tools.

Outlines:

  • Overview of Search Engine Optimization.
  • What is search engine optimization (SEO)?
  • Reading a search engine results page.
  • How SEO affects your business.
  • How Search Engines Work?
  • Technical SEO
  • How to choose domain name
  • Understand Top-Level Domains
  • Understand Website architecture
  • Web design Tips
  • HTML Code and Search Engine
  • Google Ranking Factors
  • SEO Success Factors 2017
  • What’s change in 2017
  • Google Updates
  • Keywords: The Foundation of SEO.

Why you need a keyword research plan.

  • How to research keywords.
  • Tools to help you analyze keywords.
  • Understanding keyword attributes.
  • Understanding keyword distribution.
  • Ongoing keyword evaluation.

Content Optimization: How Search Engines and People View Web Pages.

  • Understanding content optimization.
  • Optimizing for site structure.
  • Recognizing different types of content.
  • Optimizing textual page elements.
  • Optimizing non-text components of a web page.
  • Analyzing content quality.
  • Planning a successful content strategy and avoiding common mistakes.
  • Defining your audience, topics, angle, and style.
  • Getting ideas for content.
  • Working with an editorial calendar.

Link-Earning Strategies.

  • Understanding the importance of links.
  • Building internal links.
  • Earning external links.
  • Finding link-Earning opportunities.
  • Executing a link-Earning strategy.

Measuring SEO Effectiveness.

  • Measuring SEO performance.
  • Analyzing keywords.
  • Analyzing links.
  • Analyzing the impact of social media.
  • SEO Tools

Google Analytics

Overview:
Getting Started with Google Analytics and be able to get actionable insights from it.
You will learn how to start tracking conversion rates and what data you need to analyze in order to improve them.
Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media.

Outlines:

  • Creating a Google Analytics account
  • Installing tracking tags
  • Reading the dashboard, graphs, and data tables
  • Setting up report filters
  • Looking at audience demographics and interests
  • Tracking engagement with behavior reports
  • Exploring traffic with acquisition reports
  • Viewing shared content and referrals with social reports
  • Reviewing SEO feedback
  • Tracking events
  • Configuring conversion goals
  • Adding custom campaign tracking
  • Mobile App analytics
  • Reporting

Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity.

- Planning and developing a digital strategy Foundation

  • Frameworks for planning a digital marketing strategy
  • Resources at your disposal to help you plan
  • How To set your Digital Objectives for Your Brand
  • STP modelling: Segmentation, Targeting, Positioning
  • OVP: Creating your Online Value Proposition
  • Situation, market, competitor positioning analysis
  • Setting objectives, KPI’s and feedback to refine the marketing mix
  • Different approaches to testing. Big data and how to cope with it

- The consumer and consumer behavior

  • Understanding your audience, segmentation and targeting
  • Understand the customer journey and customer experience on and offline
  • How digital has changed consumer behavior, consumer insight, targeting and tracking
  • The impact of digital (in mobile) on buying behavior and purchasing habit
  • We will be analyzing our Online Objectives/STP/OVP

- Setting your Strategy:

  • How to build your Strategy Direction and Formulate your marketing strategy.
  • How To build Brand Identity.
  • Brand Structure.
  • Brand Building Process.
  • Brand Emotional Connection.
  • New Market Strategies types.
  • Growth Market Strategies types.
  • Mature Marketing Strategies types.
  • Decline Marketing Strategy Types.

- Set your Digital Marketing Plan

  • SOSTAC Planning model
  • Marketing Communication strategy
  • Social Media Marketing tactics
  • Content Marketing tactics
  • Mobile Marketing tactics
  • Digitizing your Offline Activities tactics
  •  Ad pricing and budgeting for clients
  • How to monitor performance and create reports

-Digital Marketing plan Control:

  • Market Automation tactics
  • New Media Tactics
  • Measurements and KPIs
  • A/B testing
  • Optimizing your digital activities
  • Differentiation of your digital types of activity and techniques

- Case Studies
- Project

Overview:

You will learn how to use advanced tips and tools to optimize your campaign and know all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges., we'll dive into your business model and figure out what are the right moves for you Will discuss advertising over Google networks With real campaign on Facebook and on google platform with coaching.

1- Theoretical part:
Using the PowerPoint presentation, Videos, Readymade examples from real campaigns and search engine results to
be used as case studies:

  •  Intro to websites, Landing pages and search engines from the SEM point of view
  • SEM definition & importance
  • SEM usage & objectives & benefits
  • SEM advantage and disadvantage
  • SEM strategies & Terminology
  • Kinds of Search Engine Marketing "Types of Campaigns" --- Search, Display, Videos
  • How Search Engine Marketing can Gain Your Business
  • What is Google AdWords
  • How it works
  • Benefits of Adwords
  • How to use Adwords
  • Ad group
  • Campaigns implementation " Search, Display, Videos"
  • Quality Ads
  • Ad Extensions
  • Campaign Creation
  • Campaign's enhancement
  • Reporting

2- Practical part:

  • How Adwords work -
  • What to track based on your goals (branding/website traffic/conversions)
  • Campaigns structure "Search - Display - Video" - How costs and budgets are calculated
  • Understanding ad position and ad rank - Different targeting methods available
  • Account Organization
  • Account management
  • Setting up a new account
  • Setting up a campaign with basic and advanced settings
  • Campaigns, ad groups and ads status
  • Keyword matching options and status
  • Negative keywords
  • Using the keyword planner
  • Using display planner
  • Quality Score
  • Different ad formats available
  • Different ad extensions available
  • Campaigns enhancements "Modifications options and tools"

3- Google Certificate:

  • Announcement for the whole exams with getting closer with the fundamentals & Videos Only.
  • Fundamentals examination curriculums - theoretical study & solving snaps of the exam's tricky questions.
  • Video examination curriculums - theoretical study & solving snaps of the exam's tricky questions.

Overview:
Companies and Brands worldwide are moving away from traditional, normal direct messaging to becoming engaged with their customers’ daily life and being part of their daily routine.
This course will cover everything you need to know about creating killer content for the top social media platforms like Facebook, Twitter, LinkedIn, and Instagram! On the other hand you will gain the tips and tricks behind creating the most efficient content strategy and building your content calendar across the Social Network.

Outline:

Content Marketing Landscape

  • Defining and understanding the importance of Content marketing
  • Benefits of Content Marketing
  • Types of Content Marketing
  • SEO role in Content Marketing
  • Evolution of Customer thinking and behavior
  • Content Marketing Challenges
  • Content Marketing Factors on Your Customers
  • External and internal factors affecting customer behavior
  • Evolution of customer buying and influential behavior online
  • Customer Relevance and content consumption

Brand Storytelling and Branded Content

  • The concept of the Uninvited Brand
  • Content marketing starts with a great story
  • Brand storytelling – the role of branding and the concept of storytelling
  • Branded content vs. traditional advertising approach

Content Creation process:

  • Writing and editing
  • Design impact and tools.
  • Curating content
  • Planning for topical content using editorial calendaring
  • # Copyright for social network & Website content
    # Copy editing tips

Create the most efficient Content Strategy for your Social Network:

  • Develop your Brand strategy
  • Brainstorming ideas and creating your content arcs
  • Storytelling per digital channel
  • Creating different content tiers
  • Choosing the most efficient Content types to be relevant with your brand message
  • Crafting your plan and editorial calendar

Tracking Your Content & Collect Feedback:

  • Discover the importance of following up on all content posted to social media sites to ensure that it posts the way you want it to.
  • How to collect feedback, analyze it, and apply changes to your content and overall social media strategy.

BOOK NOW

CONTACT INFO

28 Al Sheikh Mohammed Al Nadi, from Mostafa El-Nahaas, Nasr City, Cairo, Egypt.

Phone:  (+202) 26713103
Mobile: (+2) 01227076587
Mobile: (+202) 01227076587

Email: [email protected]
Website: www.imfnd.com

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