Digital Marketing DiplomaDURATION: 3 Months


3 Months


February - May / March - May / August- November/2017

Price Installment

7000 EGP

Price Offer

6300 EGP (10%)


Digital Marketing Diploma

Welcome to the Digital Marketing Era!
Whether you want to accelerate your movements on an existing career in Digital marketing, a business owner looking to improve Digital Marketing impact for your business.
Or a marketer that can see the value in improving your digital marketing knowledge and skills.
This professional diploma is perfect for you to be a professional digital marketing planner
Throughout 3 months you will pass 11 Modules in Digital marketing to be able to design, plan and deliver a Digital Marketing Plan for yourself, company or client.
Also, you will learn how to manage and evaluate digital campaigns in social media, search Engine, Mobile Marketing, the functions of content marketing with the tips to create an efficient content and how to promote it and the secrets of Search engine optimization even for local or international SEO and the main types of the CRO.


This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, Generate leads and increase sales,
this course will set the foundation to create your strategy and start the implementation.
Social Media is a continuously evolving realm with amazing potential for business communications. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth.
This track covered the advanced level of SM Management & Monitoring with tips and tricks with the most recent case study.

1- Introduction to Social Media.

  • Social Media Defined, Social Media Types.
  • Social Media Trends.
  • Social Media For Brands.

2- Principals & Concepts:

  • Content Marketing:
    • Defining Content Streams.
    • Case Studies on developing engaging content.
  • Community Management.
    • Brand Management.
    • Social Media management tools.
  • Social Media Monitoring.
    • Social Media monitoring tools.
    • Gathering Insights, Social Media Monitoring & Reporting.
    • Brand Reputation Management.
    • Satisfying Customers' needs.
    • Competition Management.
  • Real-time Marketing.
  • Crisis Management for Social Media.
    • Crisis Assessment.
    • Responding to a Crisis.
    • Case Studies.

3- Social Media Plans & Strategy:

  • Building Digital Strategies.
  • P.O.E.M
    • Analyze Your current social media situation
    • Set Your Social Media Objectives.
      • How to define your objective?
      • Types of objectives.
    • Build Social Media Strategy.
      • How to achieve your objectives.
      • How to choose a right platform.
      • How to choose the right content.
    • Know different Social Media Tactics.
    • Start your Social Media Actions.
    • Social Media Strategy & Planning Control:
      • How to read insights + Tools.
      • How to modify your strategy.

Outcome from the Training:

  1. Understand the importance of Social Media for your business
  2. Social Media implementation examples and case studies across various domains.
  3. Get started with Social Media Implementation.
  4. Get the Overview understanding of all Critical Social Media Channels
  5. Getting the do-how from expert field trainer.
  6. Having coaching session with an open discussion with the trainer.
  7. How to handle your social media crisis.
  8. Effective way of real time marketing.
  9. Role of social Media monitoring
  10. Certificate of Completion from Integrated Marketing Foundation.

1- Social Media Advertising Landscape:

  • Social Media Advertising Definition, Online Advertising Types.
  • Social Media Advertising History.
  • Social Media Advertising Trends.

2- Concepts & Implementations:

  • Campaign Objectives.
  • Campaign Optimization.
  • Campaign Measurement.
  • Media Planning.
  • Ad Cycles.
  • Content Marketing through Facebook.
  • Fan page management  for Brands.

3- Facebook Advertising:

  • Setup & Creation.
    • Landing Page design.
  • Targeting .
    • Geographic Targeting.
    • Demographic Targeting.
    • Behavioral Targeting.
    • Interests Targeting.
  • Budget / Bidding.
  • Introduction to power editor.
  • Managing campaigns with power editor.
  • Manage pages with power editor.
  • Advanced power editor.
  • what is “custom audiences”.
  • Creating conversion pixel.
  • What is Facebook business manager.
  • Tips & Tricks.


  • Online Advertising landscape.
  • Facebook advertising methods.
  • Optimizing the Performance of Your Ads. Choosing the right advertising partner for YOUR business.
  • Making a real campaign in the training with coaching from the trainer.
  • Certificate of completion from Integrated Marketing Foundation.

1- Instagram Advertising Landscape:

  • Learn the basics of Instagram functionality.
  • Learn who is using Instagram, what they're sharing, and why.
  • App Installation

2- Concepts & Implementations:

  • Campaign Objectives.
  • Campaign Optimization.
  • Campaign Measurement.
  • Ad Cycles.
  • Content Marketing through Instagram.
  • Instagram Account management  for Brands.

3- The 5 main pillars of Instagram Ad Setup

  • Ads Specs.
  • Ads Creative Requirements.
  • General Best Practice.
  • Video best practice.
  • The Fine Print.

4- Instagram Setup & Creation:

  • Creative: Photos Designs
    • Landing Page design.
  •  Targeting:
    • Geographic Targeting
    • Demographic Targeting
    • Behavioral Targeting
    • Interests Targeting
    • Ads Placement
  • Budget / Bidding.

5-How to use Power Editor:

  • Introduction to power editor
  • Managing campaigns with power editor
  • what is “custom audiences”
  • Creating conversion pixel

6-Instagram Advertising Case Studies.
7-Tips & Tricks.
8-Making real campaign on Instagram.
9-Coaching During and After Training from imfnd team.

1-LinkedIn For Business Foundation:

  • Introduction.
  • Terminologies.
  • Types of Advertising.
  • Setting Your Business Account.

2-Sponsored Updated Ads:

  • Features of Sponsor updates.
  • Creating sponsor updates campaign.
  • Measurement and improvement.

3-Text Ads:

  • Text Ads Features.
  • Targeting text ads.
  • Setting Strategy.
  • Utilizing metrics.

4-Enterprise Advertising:

  • InMail campaign setup
  • Display Ads
  • Sponsored Groups
  • Lead Accelerator

5-Tips & Tricks

6-Case Studies

1-Twitter Marketing Landscape:

  • How to use Twitter in your arsenal of marketing tools?
  • How to create an organic following and increase followers?
  • Using Twitter to watch what your competitors are doing.
  • Tips on finding  the right people to engage with and where they are.
  • Tips on using  Twitter search for specific content and lead generation.

2-Twitter Advertising Creation & Optimizing

  •  Types of twitter advertising options.
  • Setting Up Your Twitter Advertising Campaign.
  • Campaign Optimization.
  • Gain new followers by promoting your account.
    Amplify your message by promoting your tweets.
  • Campaign Reporting.

3-Twitter Analytics and Measuring ROI

  • Monitoring vs. Measuring and how Twitter fits into your overall goals strategy.
  • How to measure Twitter influence and why it's important in your outreach strategy?

4-Twitter Tools

  • The best tools to align with your overall goals.
  • How to set up searches inside of these tools to monitor your brand and your competition.
  • Overview of Search Engine Optimization.
  • Technical SEO
  • Ranking Factors
  • Keywords: The Foundation of SEO.
  • Content Optimization: How Search Engines and People View Web Pages.
  • Link-Earning Strategies.
  • Measuring SEO Effectiveness.
  • SEO for E-commerce.
  • Marketing by Schema and Knowledge Graph
  • Local Search.
  • International SEO.
  • CRO

Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity.

- Planning and developing a digital strategy Foundation

  • Frameworks for planning a digital marketing strategy
  • Resources at your disposal to help you plan
  • How To set your Digital Objectives for Your Brand
  • STP modelling: Segmentation, Targeting, Positioning
  • OVP: Creating your Online Value Proposition
  • Situation, market, competitor positioning analysis
  • Setting objectives, KPI’s and feedback to refine the marketing mix
  • Different approaches to testing. Big data and how to cope with it

- The consumer and consumer behavior

  • Understanding your audience, segmentation and targeting
  • Understand the customer journey and customer experience on and offline
  • How digital has changed consumer behavior, consumer insight, targeting and tracking
  • The impact of digital (in mobile) on buying behavior and purchasing habit
  • We will be analyzing our Online Objectives/STP/OVP

- Setting your Strategy:

  • How to build your Strategy Direction and Formulate your marketing strategy.
  • How To build Brand Identity.
  • Brand Structure.
  • Brand Building Process.
  • Brand Emotional Connection.
  • New Market Strategies types.
  • Growth Market Strategies types.
  • Mature Marketing Strategies types.
  • Decline Marketing Strategy Types.

- Set your Digital Marketing Plan

  • SOSTAC Planning model
  • Marketing Communication strategy
  • Social Media Marketing tactics
  • Content Marketing tactics
  • Mobile Marketing tactics
  • Digitizing your Offline Activities tactics
  •  Ad pricing and budgeting for clients
  • How to monitor performance and create reports

-Digital Marketing plan Control:

  • Market Automation tactics
  • New Media Tactics
  • Measurements and KPIs
  • A/B testing
  • Optimizing your digital activities
  • Differentiation of your digital types of activity and techniques

- Case Studies
- Project

-Google AdWords:

  • Introduction to AdWords.
  • Benefits & Features of AdWords.
  • Ad groups (multiplying ad groups).
  • Tracking ad performance (what is conversion, set up conversion codes, how to track Adwords conversion codes).
  • AdWords to analytics.
  • Re-Marketing campaigns (what is re marketing, start with re marketing list, display remarketing formats, start your first re marketing campaign).
  • Improving account management.
  • Using AdWords editor.
  • Measuring AdWords with analytics.
  • The multi channel funnel report.

-Ad & Site Quality.

-Google Search Campaign.

  • Performance Monitoring & Conversion Tracking.
  • Optimization Performance.

-Google Display Network.

-YouTube Advertising.

Getting Started with Google Analytics and be able to get actionable insights from it.
You will learn how to start tracking conversion rates and what data you need to analyze in order to improve them.
Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media.


  • Creating a Google Analytics account
  • Installing tracking tags
  • Reading the dashboard, graphs, and data tables
  • Setting up report filters
  • Looking at audience demographics and interests
  • Tracking engagement with behavior reports
  • Exploring traffic with acquisition reports
  • Viewing shared content and referrals with social reports
  • Reviewing SEO feedback
  • Tracking events
  • Configuring conversion goals
  • Adding custom campaign tracking
  • Mobile App analytics
  • Reporting