Digital Marketing DiplomaDURATION: 4 Months

DURATION

4 Months

Months

February - May / March - May / August- November/2018

Price Installment

9000 EGP

Price Offer

In advance 8000 EGP As installment 3000 EGP FOR 3 Phases

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Digital Marketing Diploma

Welcome to the Digital Marketing Era!

Whether you want to accelerate your movements on an existing career in Digital marketing, a business owner looking to improve Digital Marketing impact for your business. Or a marketer that can see the value in improving your digital marketing knowledge and skills.

This professional diploma is perfect for you to be a professional digital marketing planner Throughout 3 months you will pass 11 Modules in Digital marketing to be able to design, plan and deliver a Digital Marketing Plan for yourself, company or client.

Also, you will learn how to manage and evaluate digital campaigns in social media, search Engine, the functions of content marketing with the tips to create an efficient content and how to promote it and the secrets of Search engine optimization.

Outline

Overview:
This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, Generate leads and increase sales,
this course will set the foundation to create your strategy and start the implementation.
Social Media is a continuously evolving realm with amazing potential for business communications. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth.
This track covered the advanced level of SM Management & Monitoring with tips and tricks with the most recent case study.

Introduction to Social Media.

  • Social Media Statistics.
  • Social Media Defined, Social Media Types.
  • Social Media Trends.

Social Media Analytics:

  • Social media monitoring process
  • Role of SM Monitoring in your plan
  • Gathering Insights, Social Media Monitoring & Reporting
  • SM Monitoring tools
  • Facebook page insights
  • Twitter analytics

Social Media Listening:

  • Social Media listening tools.
  • Brand Reputation Management.
  • Secure your brand.
  • Workshop

Crisis Management for Social Media:

  • Crisis Assessment
  • How to monitor your crisis.
  • Responding to a Crisis.
  • Set your crisis plan in the most effective way with different scenarios
  • Case Studies.
  • Workshop.

Social Media Management:

  • Characters you will meet on social media
  • Facebook posting tips
  • Facebook engagement tactics
  • Twitter engaging tactics
  • Instagram Management tips
  • Pinterest management tips and best practices
  • Facebook Messenger Management & Customize your chatbot
  • Case studies tools

Social Media Plans & Strategy:
Building Digital Strategies

  • Analyze Your current social media situation
  • Set Your Social Media Objectives.
  • Build Social Media Strategy.
  • Start your Social Media Actions.
  • POEM Strategy

Overview:
Companies and Brands worldwide are moving away from traditional, normal direct messaging to becoming engaged with their customers’ daily life and being part of their daily routine.
This course will cover everything you need to know about creating killer content for the top social media platforms like Facebook, Twitter, LinkedIn, and Instagram! On the other hand you will gain the tips and tricks behind creating the most efficient content strategy and building your content calendar across the Social Network.

Outline:

Content Marketing Landscape

  • Defining and understanding the importance of Content marketing
  • Benefits of Content Marketing
  • Content Types

Online buyer persona

  • Different between “Segment – targeting – buyer personas”
  • Create your online buyer personas
  • Tools will help us to create our buyer personas

Newsjacking & Real-Time Marketing Tactics

  • Importance of keep update with the social media trends and updates for brands.
  • How to engage with trends and updates
  • Tools to help us find digital & social trends and updates
  • Analyze hashtags and keywords
  • Avoid use Newsjacking in a silly way
  • How to set your real-time marketing plan
  • Case studies.

Content Creation process:

  • The 5W Process
  • Writing tips
  • Copy editing tips
  • Design impact and tools.
  • Content Creation plan

Brand Storytelling and Branded Content:

  • Content marketing starts with a great story
  • Brand storytelling – the role of branding and the concept of storytelling
  • Storytelling characters

Create the most efficient Content Strategy:

  • Brainstorming ideas
  • Choosing the most efficient Content types to be relevant with your brand message
  • Crafting your plan and editorial calendar

SEO Fundamentals

Overview :

SEO stands for Search Engine Optimization Fundamentals which is the process to index & rank your website/blog in search engines such as Google, Yahoo & Bing, You can drive organic traffic from search engines if you use correct SEO techniques. This complete SEO course covers all the basic & white-hat theories and logic's such as Domain Name, Web Hosting, Keyword Research, Targeted Visitors, On-Page SEO, Off-Page SEO, Link Building, Google Webmaster Tools, Bing Webmaster Tools, Analytic Tools and important SEO Tools.

Outlines:

  • Google Ranking Factors 2018
  • What’s change in 2018
  • Google Updates

Keywords: The Foundation of SEO.

  • Why you need a keyword research plan
  • How to research keywords.
  • Tools to help you analyze keywords.
  • Understanding keyword attributes.
  • Ongoing keyword evaluation.

Content Optimization: How Search Engines and People View Web Pages.

  • Understanding content optimization.
  • Optimizing for site structure.
  • Recognizing different types of content.
  • Optimizing non-text components of a web page.
  • Analyzing content quality.
  • Defining your audience, topics, angle, and style.
  • Getting ideas for content and give recommendations to the content team.

Link-Earning Strategies:

  • Understanding the importance of links.
  • Building internal links.
  • Earning external links.
  • Finding link-Earning opportunities.
  • Executing a link-Earning strategy. 

Measuring SEO Effectiveness:

  • Measuring SEO performance.
  • Analyzing keywords.
  • Analyzing links.
  • SEO Tools

SEO Plan Process.

Overview:

  • Getting Started with Google Analytics and be able to get actionable insights from it.
  • You will learn how to start tracking conversion rates and what data you need to analyze in order to improve them.
  • Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. 

Outline:

Content Marketing Landscape

  • Creating a Google Analytics account
  • Installing tracking tags
  • Reading the dashboard, graphs, and data tables
  • Setting up report filters
  • Looking at audience demographics and interests
  • Tracking engagement with behavior reports
  • Exploring traffic with acquisition reports
  • Viewing shared content and referrals with social reports
  • Tracking events
  • Reporting

Social Media Advertising Landscape:

  • Facebook latest insights and statistics
  • Instagram latest insights and statistics.

Pre campaign process:

  • Facebook audience insights
  • Competitor analysis tools
  • Online customer journey
  • Creative hub

Facebook Advertising:

  • Facebook ads types
  • Campaign setup

Running ads:

  • Setup & Creation.
  • Targeting .
    • Geographic Targeting.
    • Demographic Targeting.
    • Behavioral Targeting.
    • Interests Targeting.
  • Budget / Bidding.
  • “custom audiences” ads
  • Tips & Tricks.

Instagram Advertising:

  • Setting your business account.
  • Benefits from using Instagram for business
  • Instagram insights.
  • Type of Instagram ads
  • Campaign planning process
  • Instagram insights and reporting
  • Instagram marketing tools
  • Workshop

Snapchat Ads Workshop Scednario:

  • Introduction to Snap Ads course.
  • Snapchat features and functions.
  • Getting started - Setup business manager and ads manager.
  • Why should we care about snapchat ads + types of snapchat ads.
  • Examples: What if you could create ads like these.
  •  Snap Publisher - A super fun tool to create snaps for Ads.
  • Snap Ads - Key Facts & best practices.
  • Create custom audiences and look-a-like audiences.
  • Snap Ad Reports and analysis.
  • How to gain followers on Snapchat.

Overview:

You will learn how to use advanced tips and tools to optimize your campaign and know all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges., we'll dive into your business model and figure out what are the right moves for you Will discuss advertising over Google networks With real campaign on Facebook and on google platform with coaching.

1- Theoretical part:
Using the PowerPoint presentation, Videos, Readymade examples from real campaigns and search engine results to
be used as case studies:

  •  Intro to websites, Landing pages and search engines from the SEM point of view
  • SEM definition & importance
  • SEM usage & objectives & benefits
  • SEM advantage and disadvantage
  • SEM strategies & Terminology
  • Kinds of Search Engine Marketing "Types of Campaigns" --- Search, Display, Videos
  • How Search Engine Marketing can Gain Your Business
  • What is Google AdWords
  • How it works
  • Benefits of Adwords
  • How to use Adwords
  • Ad group
  • Campaigns implementation " Search, Display, Videos"
  • Quality Ads
  • Ad Extensions
  • Campaign Creation
  • Campaign's enhancement
  • Reporting

2- Practical part:

  • How Adwords work -
  • What to track based on your goals (branding/website traffic/conversions)
  • Campaigns structure "Search - Display - Video" - How costs and budgets are calculated
  • Understanding ad position and ad rank - Different targeting methods available
  • Account Organization
  • Account management
  • Setting up a new account
  • Setting up a campaign with basic and advanced settings
  • Campaigns, ad groups and ads status
  • Keyword matching options and status
  • Negative keywords
  • Using the keyword planner
  • Using display planner
  • Quality Score
  • Different ad formats available
  • Different ad extensions available
  • Campaigns enhancements "Modifications options and tools"

3- Google Certificate:

  • Announcement for the whole exams with getting closer with the fundamentals & Videos Only.
  • Fundamentals examination curriculums.

1-Twitter Marketing Landscape:

  • Twitter statistics
  • How to create an organic following and increase followers?
  • Using Twitter to watch what your competitors are doing.
  • Tips on finding  the right people to engage with and where they are.

2-Twitter Advertising Creation & Optimizing

  • Types of twitter advertising options.
  • Setting Up Your Twitter Advertising Campaign.
  • Campaign Optimization.
  • Campaign Reporting.

1-LinkedIn For Business Foundation:

  • Introduction.
  • Terminologies.
  • Types of Advertising.
  • Setting Your Business Account.

2-Sponsored Updated Ads:

  • Features of Sponsor updates.
  • Creating sponsor updates campaign.
  • Measurement and improvement.

3-Text Ads:

  • Text Ads Features.
  • Targeting text ads.
  • Setting Strategy.
  • Utilizing metrics.

4-Inmail ads:

  • InMail campaign setup

5-Tips & Tricks
6-Case Studies

Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity.

- Planning and developing a digital strategy Foundation

  • Resources at your disposal to help you plan
  • Situation, market, competitor positioning analysis
  • Setting objectives, KPI’s and feedback to refine the marketing mix

SEO Strategy

  • SEO planning process
  • Set your strategy for a year
  • SEO tools for each phase
  • Workshop

Social Media Management plan

  • Set your social media strategy across social network
  • Workshop

Media planning and media buying

  • Role of media buying and media planning
  • How to set your budget
  • Budget distribution across digital channels
  • Media planning Vs Media buying
  • Media plan template
  • Workshop

Set your Digital Marketing Plan:

  • SOSTAC Planning model
  • Digital Media Marketing tactics
  • Digitizing your Offline Activities tactics
  • Monthly report
  • KPIs
  • Project

BOOK NOW

CONTACT INFO

28 Al Sheikh Mohammed Al Nadi, from Mostafa El-Nahaas, Nasr City, Cairo, Egypt.

Phone:  (+202) 26713103
Mobile: (+2) 01026688635

Email: hello@imfnd.com
Website: www.imfnd.com

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