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Welcome to the Digital Marketing Era!
Whether you want to accelerate your movements on an existing career in Digital marketing, a business owner looking to improve Digital Marketing impact for your business.
Or a marketer that can see the value in improving your digital marketing knowledge and skills.
This professional diploma is perfect for you to be a professional digital marketing planner
Throughout 3 months you will pass 11 Modules in Digital marketing to be able to design, plan and deliver a Digital Marketing Plan for yourself, company or client.
Also, you will learn how to manage and evaluate digital campaigns in social media, search Engine, Mobile Marketing, the functions of content marketing with the tips to create an efficient content and how to promote it and the secrets of Search engine optimization even for local or international SEO and the main types of the CRO.
Very professional and friendly place , thanks for you all.
The best team, best place, Allah with you and always be on the top :) My Best Wishes.
Very useful courses and very friendly and amazing people its a plus to be in imfnd community.
Helpful staff, comfortable sessions room and interesting subjects ... What else do we need to have an awesome learning experience :)
This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, Generate leads and increase sales,
this course will set the foundation to create your strategy and start the implementation.
Social Media is a continuously evolving realm with amazing potential for business communications. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth.
This track covered the advanced level of SM Management & Monitoring with tips and tricks with the most recent case study.
Introduction to Social Media.
Social Media Analytics:
Social Media Listening:
Crisis Management for Social Media:
Social Media Management:
Social Media Plans & Strategy:
Building Digital Strategies
Companies and Brands worldwide are moving away from traditional, normal direct messaging to becoming engaged with their customers’ daily life and being part of their daily routine.
This course will cover everything you need to know about creating killer content for the top social media platforms like Facebook, Twitter, LinkedIn, and Instagram! On the other hand you will gain the tips and tricks behind creating the most efficient content strategy and building your content calendar across the Social Network.
Content Marketing Landscape
Online buyer persona
Newsjacking & Real-Time Marketing Tactics
Content Creation process:
Brand Storytelling and Branded Content:
Create the most efficient Content Strategy:
1st day scenario:
2nd day scenario:
SEO stands for Search Engine Optimization Fundamentals which is the process to index & rank your website/blog in search engines such as Google, Yahoo & Bing, You can drive organic traffic from search engines if you use correct SEO techniques. This complete SEO course covers all the basic & white-hat theories and logic's such as Domain Name, Web Hosting, Keyword Research, Targeted Visitors, On-Page SEO, Off-Page SEO, Link Building, Google Webmaster Tools, Bing Webmaster Tools, Analytic Tools and important SEO Tools.
Keywords: The Foundation of SEO.
Content Optimization: How Search Engines and People View Web Pages.
Measuring SEO Effectiveness:
SEO Plan Process.
Content Marketing Landscape
Social Media Advertising Landscape:
Pre campaign process:
Snapchat Ads Workshop Scednario:
You will learn how to use advanced tips and tools to optimize your campaign and know all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges., we'll dive into your business model and figure out what are the right moves for you Will discuss advertising over Google networks With real campaign on Facebook and on google platform with coaching.
1- Theoretical part:
Using the PowerPoint presentation, Videos, Readymade examples from real campaigns and search engine results to
be used as case studies:
2- Practical part:
3- Google Certificate:
1-Twitter Marketing Landscape:
2-Twitter Advertising Creation & Optimizing
1-LinkedIn For Business Foundation:
2-Sponsored Updated Ads:
5-Tips & Tricks
Explore How to build your overall digital strategy in the Dotcom Era and dive deep into building your specific online Digital Brand Identity and Equity.
- Planning and developing a digital strategy Foundation
Social Media Management plan
Media planning and media buying
Set your Digital Marketing Plan: