Facebook and Instagram Advertising Duration : 32 hours




August / October / December


32 Credit Hours


1500 EGP



You will learn how the Facebook and Instagram advertising industry works From A-Z, all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers.
We'll dive into your business model and figure out what are the right moves for you.
Will discuss advertising over all Facebook and Instagram and the main objectives campaigns
with project and practical implementation.
Will work on Facebook and Instagram power editor and Tips & Tricks.
with real campaign on Facebook and Instagram with coaching.


1-Social Media Advertising Landscape:

2-Concepts & Implementations:

  • Setup & Creation:
  • Creative:  Banners /Landing Page design.
  • Targeting.
  • Budget / Bidding.
  • Introduction to power editor.
  • Managing campaigns with power editor.
  • Manage pages with power editor.
  • Advanced power editor.
  • what is “custom audiences”
  • Creating conversion pixel.
  • What is Facebook business manager.
  • Tips & Tricks.

1- Instagram Advertising Landscape:
2-Concepts & Implementations:

  • Campaign Objectives.
  • Campaign Optimization.
  • Campaign Measurement.
  • Ad Cycles.
  • Content Marketing through Instagram.
  • Instagram Account management  for Brands.

3-The 5 main pillars of Instagram Ad Setup

  • Creative: Photos Designs /Landing Page design
  • Targeting:
  • Budget / Bidding
  • Advertising Setup

4-How to use Power Editor:

  • Introduction to power editor
  • Managing campaigns with power editor
  • what is “custom audiences”
  • Creating conversion pixel

5-Instagram Advertising Case Studies.
6-Tips & Tricks.
7-Making real campaign on Instagram.
8-Coaching During and After Training from imfnd team.

  • Online Advertising landscape.
  • Facebook advertising methods.
  • Optimizing the Performance of Your Ads.
    Choosing the right advertising partner for YOUR business.
  • Making a real campaign in the training with coaching from the trainer.
  • Certificate of completion from Integrated Marketing Foundation.



28 Al Sheikh Mohammed Al Nadi, from Mostafa El-Nahaas, Nasr City, Cairo, Egypt.

Phone: (+202) 26713103
Mobile:(+2) 01227076587
Mobile:(+202) 01227076587

Website :www.imfnd.com