Mobile MarketingDuration : 13 hours

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Details

DURATION

13 Credit Hours

Price

850 EGP

Outline

Mobile Marketing:

  • Introduction to Mobile Marketing.
  • Mobile Landscape in Egypt.
  • Mobile User Experience.

II.Building your Mobile strategy:

  • Mobile Readiness Audit.
  • Effective tactics to win with Mobile on Search and websites.
  • Establishing key Must Win Battles for Mobile.
  • Mobile for Social Media and Consumer services.
  • Building your Mobile activation strategy.

III.Key Initiatives and activations on Mobile:

  • SMS Campaigns.
  • Scratch and Win.
  • Loyalty Programs (QR Codes).

II.Building effective Mobile Advertising.

II.Managing Mobile Advertising.

  • Mobile Search ads.
  • In App Ads.
  • Mobile Ads on Social Media.
  • Mobile Display Ads.

II.Introduction to Mobile Commerce.

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