Search Engine Marketing Workshop2 Full Days 30 September & 1 October




2 Full Day


30 September & 1/10


850 EGP


Search Engine Marketing Workshop

Day 1

  • Focusing on the process to index & rank your website/blog in search engines such as Google, Yahoo & Bing, You will learn also how to drive organic traffic from search engines if you use correct SEO techniques.

Day 2

  • You will learn how to use to optimize your campaign through google AdWords and know all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers.
    We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges.,we'll dive into your business model and figure out what are the right moves for you.


Day 1

  • SEO overview.
  • keywords research.
  • How to optimize your content?
  • How to earn quality backlinks?
  • How to measure your success?

Day 2

  • Adwords overview.
  • Benefits of using Adwords.
  • Understanding Adwords structure.
  • Understanding quality score and bidding strategy.
  • setting up your account.
  • Researching your keywords.
  • How to create your first campaign.
  • create your first advertising.
  • Monitoring your advertisements.

Shereen Badr

Shereen Badr

  • Shereen Badr, Digital Marketing Manager | imfnd.
  • Have more  than 10 years experience  in Digital marketing field, these experiences in Inbound Marketing (SEO, Social Media Strategist, Monitoring and creative marketing), Working as SEO & PPC trainer and consultant for many companies in Egypt & MENA. Train over than 1000 + people in SEM & Digital Marketing Fundamentals.



28 Al Sheikh Mohammed Al Nadi, from Mostafa El-Nahaas, Nasr City, Cairo, Egypt.

Phone:  (+202) 26713103
Mobile: (+2) 01227076587
Mobile: (+202) 01227076587

Email: [email protected]