Search Engine Optimization & Google AnalyticsDuration : 20 hours

Some

Details

Months

May / November

DURATION

20 Credit Hours

Price

1700 EGP

*

Search Engine Optimization

SEO stands for Search Engine Optimization Track which is the process to index & rank your website/blog in search engines such as Google, Yahoo & Bing, You can drive organic traffic from search engines if you use correct SEO techniques.

This complete SEO course covers all the basic & advance SEO white-hat theories and logic's such as Domain Name, Web Hosting, Keyword Research, Targeted Visitors, On-Page SEO, Off-Page SEO, Link Building, Google Webmaster Tools, Bing Webmaster Tools, Analytic Tools and important SEO Tools.

We will transfer you to an advanced level of SEO pillar, will cover also CRO management, SEO for E-Commerce, Marketing by Schema and Knowledge Graph And (International – Local) SEO In 42 hours.

Outline

SEO Fundamentals

Overview :

SEO stands for Search Engine Optimization Fundamentals which is the process to index & rank your website/blog in search engines such as Google, Yahoo & Bing, You can drive organic traffic from search engines if you use correct SEO techniques. This complete SEO course covers all the basic & white-hat theories and logic's such as Domain Name, Web Hosting, Keyword Research, Targeted Visitors, On-Page SEO, Off-Page SEO, Link Building, Google Webmaster Tools, Bing Webmaster Tools, Analytic Tools and important SEO Tools.

Outlines:

  • Google Ranking Factors 2018
  • What’s change in 2018
  • Google Updates

Keywords: The Foundation of SEO.

  • Why you need a keyword research plan
  • How to research keywords.
  • Tools to help you analyze keywords.
  • Understanding keyword attributes.
  • Ongoing keyword evaluation.

Content Optimization: How Search Engines and People View Web Pages.

  • Understanding content optimization.
  • Optimizing for site structure.
  • Recognizing different types of content.
  • Optimizing non-text components of a web page.
  • Analyzing content quality.
  • Defining your audience, topics, angle, and style.
  • Getting ideas for content and give recommendations to the content team.

Link-Earning Strategies:

  • Understanding the importance of links.
  • Building internal links.
  • Earning external links.
  • Finding link-Earning opportunities.
  • Executing a link-Earning strategy. 

Measuring SEO Effectiveness:

  • Measuring SEO performance.
  • Analyzing keywords.
  • Analyzing links.
  • SEO Tools

SEO Plan Process.

Overview:

  • Getting Started with Google Analytics and be able to get actionable insights from it.
  • You will learn how to start tracking conversion rates and what data you need to analyze in order to improve them.
  • Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue, and even activity on social media. 

Outline:

Content Marketing Landscape

  • Creating a Google Analytics account
  • Installing tracking tags
  • Reading the dashboard, graphs, and data tables
  • Setting up report filters
  • Looking at audience demographics and interests
  • Tracking engagement with behavior reports
  • Exploring traffic with acquisition reports
  • Viewing shared content and referrals with social reports
  • Tracking events
  • Reporting

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CONTACT INFO

28 Al Sheikh Mohammed Al Nadi, from Mostafa El-Nahaas, Nasr City, Cairo, Egypt.

Phone:  (+202) 26713103
Mobile: (+2) 01026688635

Email: hello@imfnd.com
Website: www.imfnd.com

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