Social Media Marketing TrackDuration : 30 hours




May / August / October / December


30 Credit Hours


1700 EGP


Social Media Track

This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, Generate leads and increase sales,
this course will set the foundation to create your strategy and start the implementation.
Social Media is a continuously evolving realm with amazing potential for business communications. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth.
This track covered the advanced level of SM Management & Monitoring with tips and tricks with  the most recent case study from Europe as our trainer in this track just coming from Swiss – Nestle the main branch worldwide.


1-Introduction to Social Media.
2-Principals & Concepts:

  • Content Marketing:
  • Community Management.
  • Social Media Monitoring.
  • Real-time Marketing.
  • Crisis Management for Social Media.

3-Social Media Plans & Strategy:

  • Building Digital Strategies.
  • P.O.E.M
  1. Understand the importance of Social Media for your business.
  2. Social Media implementation examples and case studies across various domains.
  3. Get started with Social Media Implementation.
  4. Get the Overview understanding of all Critical Social Media Channels.
  5. Getting the do-how from expert field trainer.
  6. Having coaching session with an open discussion with the trainer.
  7. How to handle your social media crisis.
  8. Effective way of real time marketing.
  9. Role of social Media monitoring.
  10. Certificate of Completion from Integrated Marketing Foundation.



28 Al Sheikh Mohammed Al Nadi, from Mostafa El-Nahaas, Nasr City, Cairo, Egypt.

Phone:  (+202) 26713103
Mobile: (+2) 01227076587
Mobile: (+202) 01227076587