Social Media Ads & Analytics Alexandria18 / 19 November




13 Credit Hours


18 & 19 /11


600 EGP


Social Media Ads & Analytics

Enhance your social media ads techniques and learn how to optimize your campaigns with the lowest budget with the best Tracking tactics.

  • You will learn how the Facebook ,Instagram advertising From A-Z, all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers and optimization.
  • We'll dive into your business model and figure out what are the right moves for you.
  • You will learn also how to monitor your social media content’s impact and how to analyze your competitors on social media.
  • We will dive to be an expert in setting the perfect plan for your social media advertising with multi real projects and practical implementation during the Master Class.


Social Media Advertising Landscape:

  • Social Media Advertising Definition, Online Advertising Types.
  • Social Media Advertising History.
  • Social Media Advertising Trends .

Concepts & Implementations:

  • Campaign Objectives.
  • Campaign Measurement.
  • Media Planning.
  • Ad Cycles.

Facebook Advertising:

  • Setup & Creation:
    • Creative Banners
    • Landing Page design
  • Targeting:
    • Geographic Targeting
    • Demographic Targeting
    • Behavioral Targeting
    • Interests Targeting
  • Budget / Bidding.
  • Introduction to power editor.
  • Managing campaigns with power editor.
  • Manage pages with power editor.
  • Advanced power editor.
  • what is “custom audiences”.
  • Creating conversion pixel.
  • What is Facebook business manager.
  • Tips & Tricks.

Concepts & Implementations:

  • Campaign Objectives.
  • Campaign Optimization.
  • Campaign Measurement.
  • Ad Cycles.
  • Content Marketing through Instagram.
  • Instagram Account management for Brands.

Instagram Ads Setup:

  • Creative Photos Designs.
  • Landing Page design.
  • Targeting:
    • Geographic Targeting.
    • Demographic Targeting.
    • Behavioral Targeting.
    • Interests Targeting.
  • Ads Placement Budget / Bidding.

Social Media Monitoring:

  • Social Media monitoring tools.
  • Gathering Insights, Social Media Monitoring & Reporting.
  • Brand Reputation Management.
  • Satisfying Customers' needs.
  • Competition Management.
  • Analyze Your current social media situation.
  • Know different Social Media Tactics.
  • Social Media Analytics Control:
    • How to read insights + Tools.
    • How to modify your strategy.

Abdelrahman Sleem

Abdelrahman SleemCEO & Founder
Integrated Marketing Foundation- imfnd

  • CEO & Founder - IMFND / Integrated Marketing Foundation
  • Have +10 years work experience in Strategic Management, Marketing & Project Management in different countries in MENA ( Egypt - Kuwait - Qatar - Jordan - UAE ) 
  • Complete  MBA Module of Marketing on February 2012.
  • Being Strategic & Marketing consultant for more than 20 companies in the MENA.

-Previous Companies and Projects:

Nahdet Misr – Balance Holding Company UK- El Salmia Club Kuwait – Green View – Nabco Qatar- National Authority of Remote sensing and space science – Capital Real Estate , Vodafone And AAST.

  • Train more than 5000 + persons in Marketing & Project Management and Business Skills Field.
  • Deliver Marketing Speeches  and organize  more + 16 international & Global events in the MENA region.