|The new event format by Webit – the DIGIT Series is attracting the C-level executives from Turkey and rest of the world
Sponsored by Integrated Marketing Foundation – imfnd
Paving the Future of Digital – this is the moto of DIGIT.EMEA and it is the fact. An amazing list of speakers is to take part in 7 parallel events, over 40 workshops and meetups and of-course in the world famous social agenda of every Webit event.
The DIGIT.EMEA is to be held on 18-19 November, 2015 in Istanbul. There are 2 main stages – Marketing and Tech stage and 5 more parallel auditoriums where SoftLayer, an IBM company is holding its invitation only top CTO’s round table, led by the Global CTO, Marc Jones, Sociomantic, Akamai, Paypal are having their events and further more 40 other companies are hosting their meetup. You may also take part in the investors day and the starup pitches.
The unique part of DIGIT.EMEA in 2015 is the amazing delegate’s list, representing the Who is Who in the industry, including the names of the major decision makers and executives from Turkey and rest of the world representing the marketing, tech, digital, media and investment domains.
Wheather you are looking to establish a thought leadership, to connect with current or potential clients and partners, to attract media attention, to launch a new product or to hear the future trends from the people who set them – DIGIT.EMEA is the place to be in 2015 in Istanbul.
You may still book your tickets (only limited number left and event is to be sold out soon).
As imfnd Sponsor this international event you will enjoy 20% discount code as you are member in #imfnd_Community.
Always we involve in the top international Events to deliver the latest trends and case studies in Marketing Industry Worldwide to our awesome community members.
Instagram announced that:
Advertisers can now pursue business objectives including broader brand campaigns optimized for reach and frequency, as well as performance campaigns to drive website conversions.
Now businesses around the globe can run ads easier than ever with the flexibility to drive more business objectives.
By optimizing for reach & frequency, advertisers can manage the number of people they reach with their Instagram ads and how frequently the ads are shown. To make media planning and buying even easier, advertisers can also control the reach and frequency of campaigns across Instagram and Facebook.
In addition, performance advertisers can now optimize delivery of their ads to people who are most likely to take an action on their website—driving more efficient performance on Instagram, or for campaigns running across Facebook and Instagram. Our goal is to remove friction and give businesses the most bang for their advertising buck.
Instagram Advice advertisers to use better ways for telling a story:
Since launching carousel ads in June, businesses have found unique and compelling ways to tell their brand story to help increase awareness and drive affinity. On average, Instagram carousel campaigns have performed better for ad recall than single photo campaigns, driving an additional 2.5 point lift in ad recall.* Given the strong performance, we’re extending the ability to buy Instagram carousel ads through our self-serve interfaces: the Ads API, Power Editor and Ads Manager. By opening up the way advertisers can buy, businesses of all sizes around the world now have more flexible targeting, call-to-action button options, and can customize their offsite links to help drive maximum return.
We are pleased to announce the winner of our competition to attend the biggest international Digital Marketing
Conference in Turkey in November 2015.
The winner : Hoda Abulila
She wrote very informative article worth to take place 1 in the competition
Here are here article about:
Your Guide to Use SEO Power Suite Software For Higher website ranking &Traffic
Before you read this article, I need to mention 2 points:
- This article is for SEO specialist.
- This article is too long.
Hoda Article focus on Full Guide about SEO PowerSuite from A-Z , The SEO Power suite is free and complete software package for successful search engine optimization, SEO PowerSuite is a set of 4 tools in one package.
1- Rank Tracker, is tool used for keyword Research as well as tracking ranking in search Engines
2- Website Auditor, deals with website structure and content optimization
3- SEO SpyGlass will find all backlinks to a given website and analyze them in detail
4- and Link Assistant. Is a perfect tool for link building and management?
She will go deeply for each tool with photos for each step and clarify how to use these tools and achieve your Search Engine optimization goals.
Link of the Article:
Thanks again for our community members who apply for our competition hoping for you the best always :).
Today was launching a successful event with new success story from Integrated Marketing Foundation team.
With international speakers from Facebook , Twitter , DMS , Integrated Marketing Foundation , Shazam and Yahoo
Starting today The Marketing Kingdom Conference and will finish it tomorrow with another great speakers.
I delivered today speech about Mobile Marketing focusing on 4 main Parts :
- Mobile Marketing Stats worldwide , MENA with focusing on Egyptian marketing and the power of Online purchasing.
- Top 9 reasons to use mobile marketing
- 3 case studies covered the top 3 reasons to use mobile marketing.
- 4 keys for successful mobile marketing strategy
Part 1 covered:
a) Mobile Internet ad spending worldwide
b) Net Digital ad revenue VS net mobile ad revenue
c) Mobile internet ad spending by region.
d) Smartphones users in Arab world.
e) Egypt mobile stats.
f) Online purchasing stats in Arab world.
g) Online purchasing stats in Egypt.
Part 2 covered:
9 reasons to use mobile marketing:
- cost efficiency
- customer service
- brand awareness
Part 3 covered the following case studies:
UK’s first interactive virtual grocery store
Tesco unveils UK’s first interactive virtual grocery store at Gatwick.
Coming home from holiday is bad enough, without the added hassle of returning to an empty fridge. Tesco is revealing a new solution, by opening the UK’s first interactive virtual grocery store in Gatwick’s North Terminal.
2) Place IKEA furniture in your home with augmented reality:
The 2014 IKEA catalog gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalog with the IKEA catalog application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalog on your smartphone or tablet. Then simply place the printed IKEA catalog where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!
3) The Volkswagen Beetle. Juiced Up
Awesome integrated campaign between offline and Mobile marketing to increase awareness about Beetle 2012
Last part covered the 4 keys for successful mobile marketing strategy:
It is important that you invite consumers to engage with your brand rather than intrude on them. Making consumers feel secure that you respect their privacy and safety is the critical first step.
Does the content truly relate to the needs of the consumer, when and where they need it? Mobile enables brands to deliver relevant content that responds to consumer needs/wants at the precise moment of desire. If your content doesn’t address that desire in a moment’s glance, you’ve lost your consumer.
Mobile offers unprecedented ability to serve location-relevant content to your consumer. In practice, this means you should create enough modular content that is tailored to multiple locations. Location-enabled ads thread content with context to produce unprecedented outreach.
Mobile removes the friction between desire and attainment, problem and solution. When desires or problems arise, your brand must be there ready to serve. By being accessible, keeping things simple and direct, and providing immediate solutions, your brand will able to meet the consumer at whatever stage of the purchase cycle he is in.
You can download the full presentation here:
- Mobile Marketing association
- Smart insights
- pay for it
- Egyptian central bank
- CMO Council
We would like to than our Mass communication arm ( Balance Group ) for covering the event.
and special thanks to my brother ” Mohamed Tolba ” , CEO – Balance group for covering the event by him self to make it successful
Thank you all for this great day 🙂
We would like to share with you a map of marketing tools available to marketers.
We hope this list will help you through the many marketing technologies and tools alike to the right one that fits your needs.
This Ultimate Marketing Tools List include several new categories including:
advocate marketing, event marketing and Web analytics , Content Marketing , Social Media monitoring , Designs , SEO , Marketing Automation , Email marketing , Social Media management , Blogging and more
Webtrends – This digital marketing company offers tools for measuring and optimizing digital campaigns. Webtrends offers analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more.
Mixpanel – Instead of measuring pageviews, this analytics tool measures actions such as searches or shares to gain greater insights into user behavior.
Woopra – Using real-time stats that can be broken down to an individual-level view, Woopra helps brands tracks visitors across multiple devices and build comprehensive timelines for every user.
Kissmetrics – This ecommerce customer intelligence tool person-centric data in real time and ties anonymous activity to known activity once a visitor becomes a customer.
Google Analytics – Google’s web analytics tool allows companies to customize reports, measure the impact of social media and mobile on website traffic, and measure conversion rates.
Docalytics – Cloud-based platform that allows departments across a company to view documents, review analytics and track leads.
Simplereach – By collecting real-time data, this tool helps track the impact of digital content and allows users to gain insight into what direction they should take their created content strategy.
Parse.ly – This predictive analytics tool empowers publishers to track the performance of authors or topics, capitalize on web trends, promote in-demand content, and tap into the potential of recommended topics.
Trial Fire – This visual editor for analytics helps marketers circumvent coding their website in order to put tracking on different pages.
Social Media Analytics
Curalate – This tool uses data to allow users to discover which images in Pinterest and Instagram are most engaging for their audiences.
Social Bakers – View metrics and statistics for Facebook, Twitter, Google Plus, YouTube and LinkedIn.
Visible – This social intelligence solution lets users monitor, analyze and engage with topics across social media platforms.
CrowdBooster – Track your company’s social media engagement with information about interactions, follower growth and more.
Nuvi- Nuvi provides real-time data visualizations that portray social chatter in a way that is easy to understand and show to others.
Trendspottr – This tool uses real-time data to identify trending information across social media platforms before these topics become popular.
TrackMaven – This tool gathers together information on your competitors from across all social media channels into one platform.
Simply Measured – This tool helps users analyze social media posts across nine different platforms by creating comprehensive reports, such as a competitor comparison analysis.
Crimson Hexagon – Use Crimson Hexagon to measure the impact of past social media campaigns and improve future campaigns by backing up changes with data.
Rival IQ – This analysis tool helps optimize content promotion by reporting on past and competitor performance.
Zuum – Get insights into competitor content on social media with this tool that identifies viral content and popular influencers.
SumAll – This tool measures your social channels, websites and eCommerce to provide you with a complete look at the success of all online initiatives.
IBM Social Analytics – Analyze and predict customer behavior with this tool from IBM, which also allows you to create custom social media campaigns.
Quantcast – Users will receive audience insight through geographic and demographic data, in addition to information about interests and related website activity.
Alexa – This web traffic tool provides traffic data and global rankings for commercial websites.
Compete – Gain insight into the competition by examining what websites and keywords others are using to drive traffic online, compiling lists of the top websites based on a variety of metrics, and tracking online market share by industry.
Full Circle CRM– A marketing performance management tool that gives Salesforce users insight into their overall marketing impact.
Squeeze CMM – Measure the ROI of content with this tool that generates reports and tracks audience activity and interests.
Insight Squared – An all in one analytics software for sales, finance, marketing and support data.
Bright Funnel – B2B Platform that allows CMOs to attribute, forecast, and benchmark their demand generation efforts
Raven Tools– Report on all marketing campaigns using metrics that pertain to SEO, PPC and social media.
SEM Rush – This tool gives users the ability to track keywords across both paid and organic search campaigns.
moz – This platform enables users to monitor social media, manage SEO campaigns, and more.
BrightEdge – Measure and improve the SEO of your site with this content performance tool.
MarketMuse – Allow MarketMuse to crawl your site and identify gaps in content, find prominent keywords and determine how your site stacks up against competitors.
gShift – Gauge your company’s web presence with this analysis tool, then use these insights to improve the discoverability of your brand on search and social.
SerpStat – This software conducts in-depth competitive analysis based on SEO performance through domain lookup.
Pardot – This lead management tool lets marketers and salespeople move prospects through the sales funnel by creating automated targeted messaging that based on prospects’ activity.
Genius – Sales and marketing people can collaborate using this online-sales lead tracking software system to send personalized campaigns, see who’s visiting the website or opening emails, and assess prospect interest for follow up.
Marketo – This marketing automation tool integrates email, social media, offline events, content, and more, helping sales and marketing teams prioritize prospects based on demographic and behavioral criteria, measure performance of marketing campaigns, and more.
Eloqua – The flexible campaign editor offers a whiteboard-like canvas where users can drag and drop elements such as email, segments, actions, and more to create smart marketing campaigns.
Act-on – This cloud-based platform helps marketers organize campaigns, integrate marketing into sales and support systems, and measure results.
Silverpop – Using this digital marketing platform that unifies marketing automation, email, social media, and mobile, marketers can carry conversations across multiple devices and measure return on relationships.
HubSpot – Marketers use this integrated inbound marketing system to create personalizable landing pages, emails, web pages, and more, plus tap into HupSpot’s vast knowledge base around content marketing best practices.
Bislr – With this marketing automation tool, users can draw collaborative automated campaigns on a whiteboard, listen to prospect behavior and create database prospects through social media hashtags and keywords.
AutoPilot – Multi-channel marketing automation software for email, SMS and direct mail.
Route – This tool serves as a marketing and sales automation system to convert leads into customers.
Right On Interactive – This lifecycle marketing automation software uses a Customer Lifecycle Map™ to help their users visualize where their prospects and customers are in their lifecycle/journey with the organization.
Monetate – Turn real-time into relevant digital experiences by taking a snapshot of every visitor, creating multivariate tests and rules-based product recommendations, and more.
Demandbase – Create targeted, relevant conversations with buyers at every stage, personalize the web experience, segment and analyze companies and more using this B2B marketing tool.
40 Nuggets – Harness marketing automation strategies, audience-analytics, and predictive intelligence to personally engage with and tailor content to each customer.
Resonance – This tool retargets content for your audience, and keeps your messaging in front of them, by tracking what your site visitors are viewing and making them aware of more relevant content.
Idio – Improve content marketing strategy by examining specific customer interests and increasing the engagement of content.
Email Marketing Tools
Constant Contact – Design professional-looking emails, grow and manage your email list, and track results. In addition to email, Constant Contact offers tools for social campaigns, online surveys, and more.
iContact – Create HTML emails and signup forms, send campaigns to customers inboxes, track email campaigns, and more. iContact also offers social social media marketing tools.
Campaign Monitor – Customize your email template, send campaigns, conduct A/B testing, integrate with your blog, and more.
Vertical Response – This free tools enables companies to send emails and newsletters that are responsive on all platforms.
RapidMail – RapidMail is an email newsletter software that also delivers statistics and insights needed to grow a subscriber base.
Sales Panda – This tool help to create better marketing collateral, improve SEO and share relevant content on social media to build your sales pipeline.
GetResponse – GetResponse is an email marketing software that assists in the design and distribution of content for better consumer engagement.
Emma – This email marketing software offers several different editions, customized for businesses, agencies, non-profits and universities.
MailChimp – Use this email marketing software to create a subscriber base, automate and personalize emails.
Seismic – This tool helps users make sure all of their content is up to date and relevant to create polished presentations and forecasts.
Savo – Savo benchmarks users’ sales enablement process against the industry they’re in and has a set of integrated sales enablement tools to accompany an organization’s existing process.
Docurated – This tool helps to create presentations with repurposed content and surfaces users’ most relevant content to be included.
Postwire – This solution helps marketers post, edit and share various types of content on their page and manage relevant content for their sales teams in one spot.
Qvidian – These sales enablement solutions help businesses reduce the sales team onboarding time and allow these teams to collaborate more efficiently.
Jive Software – This software allows teams across a company to collaborate in one workspace to get collateral out the door quickly, stay organized and better enable sales.
SalesFusion – Use SalesFusion to align marketing and sales with lead scoring, marketing automation and much more. This tool that was created specifically for mid-sized B2B companies.
Social Media Management & Listening
Sprinklr – Large global companies use this social media management system to engage with customers, connect with CRM systems, build custom widgets, publish and manage content, and more.
Tweetdeck – Track brand mentions and hashtags, manage multiple Twitter accounts, schedule Tweets, and more all in a single Twitter platform.
Hootsuite – Manage multiple social media accounts, analyze social media traffic, track brand mentions, collaborate with other team members, and schedule messages and tweets through this social media management tool.
Buffer – Add articles, photos, and video, and this social media tool will automatically post the content on your social media accounts throughout the day.
Topsy Pro – This tool allows users to track tweets over the last several years, discovering popular topics, trends and experts.
Sprout Social– This management tool lets multiple users schedule, publish and analyze social media posts across several platforms.
Social Bro – Follow trends on Twitter and capitalize upon them with this fully functioning twitter listening and publishing tool.
Salesforce Marketing Cloud – Find and analyze what’s being said about your brand, along with your competitors, with this monitoring tool to find out what customers want, what content is working and how to keep up with the conversation.
Social Mention – Social search engine that searches for and analyzes real-time aggregated content across 100+ social media platforms.
Bottlenose – Users are able to track what’s trending in their industry and get warnings about breaking news stories using advanced topic discovery and NLP (Natural Language Processing).
Spredfast – This tool creates company-wide social media collaboration & monitoring and configures social analysis reports.
Meltwater Buzz – This social media marketing SaaS combines monitoring & analytics with engagement to give users a complete lifecycle approach to social media community management.
Marketwired Resonate – With this platform, users are connected to their industry marketplace in real time through social media and traditional distribution.
CisionPoint – PR software that helps users reach their audiences and manage campaigns across traditional, digital and social media.
Mr. Social – Schedule and manage social media updates across several platforms with this tool that also suggests posts for your target audience.
Mentia – This tool helps you find relevant content and schedule social media updates to earn a better ROI.
MavSocial – Free social media platform for managing distribution.
Post Planner – This tool makes it easy for marketers to find & post content to social media consistently, while getting predictable and measurable results.
ReachPod – This platform helps to monitor and manage web presence and social media accounts
Twitter – With over half a billion registered users, Twitter lets users post messages of up to 140 characters, share photos and videos, create custom lists, send direct messages, and more.
Facebook – This social media platform has over a billion users and lets users connect with friends, share links, photos, videos, and events, join groups, and more.
Pinterest – Pinterest users share and tag images and videos on customizable boards, follow brands and individuals, “repin” images, and more. Pinterest has nearly 50 million users.
LinkedIn – A business-focused online network that includes features such as sharing links, adding connections, joining groups, writing recommendations, searching for connections by company, industry, skills, and more.
Google+ – Google’s social network that allows users to set up hangouts using video chat, create “circles” of people for organizing contacts and targeting messaging, and more.
Offerpop – Offerpop is a social media platform for businesses to recruit, engage and convert customers.
For a deeper dive into content promotion tools, consult our ultimate list.
Blogging & CMS
Percussion – This streamlined CMS offers editable templates, shared assets, versioning, automatic link management, drag and drop editing, and more, enabling content producers to simplify their content editing and publishing process.
Tumblr – Known for its community of content creators and curators and its capabilities for sharing multimedia content, this microblogging platform hosts over 100 million blogs.
WordPress – This popular CMS and blogging software lets users create custom themes, add plugins, publish content, moderate comments, and more.
Livejournal – With over 63 million journals and communities, Livejournal offers a free, open-source platform for blogging and sharing content.
Drupal – This open-source CMS powers millions of websites and applications. Add-on modules and designs let companies or individuals tailor a site to their needs.
ScribbleLive – This tool combines content planning and publishing tools to allow marketers to create robust content hubs and websites.
Contentful – Content Management platform helping editors and developers oversee and serve content into mobile and web applications.
Content MX – Platform to help define and implement a content strategy across blogs, social media and email newsletters
Brightcove – This provider of cloud content services offers an online video platform for adding custom video players to websites, social media profiles, and mobile destinations.
PR Newswire – Distribute news releases to a global media database of more than 700,000 journalists and blogger contacts, monitor traditional and social media, and engage in real time with journalists, bloggers, and other influencers.
SlideShare – Upload and share slide presentations, gain insight into who’s viewing your presentations, collect business leads, and more.
Cadence9 – This unified solution for managing content marketing lets marketers plan content using an editorial calendar, assign tasks to team members, manage content creation and publishing workflow, and more.
Papershare – Cloud-based promotional tool for content marketers that distributes to multiple channels and alerts marketing and sales teams when content is published. Leads are also integrated into salesforce and marketing automation softwares.
PixxFly – Automate the distribution and syndication of all your content with this outbound marketing automation solution.
Influencer Marketing Tools
Traackr – Manage influencer relationships with this tool, which lets users discover influencers, nurture relationships and then demonstrate the impact of these relationships.
Little Bird – With this social monitoring tool, users can create lists of peer-validation ranked influencers across social platforms on various topics to stay on top of the conversation in their industry.
Onalytica – Onalytica provides influencer marketing software and supporting services to help users identify industry influencers and improve relationships with these influencers.
BuzzSumo – This content performance analysis tool can be used to identify the influencers who are creating popular, newsworthy content.
Klout – Klout scores social media users’ influence on a 100-point scale and takes into account platforms such as Facebook, Twitter, Instagram, WordPress and LinkedIn.
Appinions – This software analyzes and reports on industry topics, influencers, and social channels so users can best decide what topic to write about, which influencers to target, and where to distribute content.
Exposely – Exposely pairs brands with influencers who are willing to sell advertising space on their social channels and other owned platforms.
Tap Influence – This marketplace makes it easy for brands to identify and communicate with social media influencers and collaborate on content creation.
Kred – Users can identify social media influencers with Kred, which measures influence based on Twitter and Facebook output.
Advocate Marketing Tools
GaggleAMP – Amplify social media efforts with this tool that allows you to create “gaggles” of people who can share company social media updates to their followers.
SocialChorus – Create brand ambassadors out of employees, customers and partners with this tool that allows for the amplification of social media posts.
Amplifinity – This tool creates advocacy programs across several mediums such as email, direct mail and social media.
EveryoneSocial – Allow employees and customers to build their own social profiles while simultaneously sharing your company’s created and curated content.
SoAmpli – Encourage employees to become brand advocates with this tool that helps you feed content to employees and reward them accordingly.
Influitive – Create an army of advocates with this tool that fosters a community of customers to share your content across various platforms.
SociaLook – Increase content traffic and conversion rates by sending messages through employees’ social media presence.
Paid Promotion Tools
ContentGain – This widget places links to third-party content on other websites to boost distribution. The original content publisher shares ad revenue with the website sharing the content.
Disqus – This discussion platform helps bloggers and website publisher engage readers through the comment section.
OneSpot – This tool automatically turns owned or earned content into optimized ads, distributes the content across OneSpot’s ad inventory, retargets users, and monitors results.
Gravity – Using algorithms based on users’ reading and sharing history, Gravity enables websites to deliver personalized recommendations.
Limk – Content distribution and discovery platform that helps websites grow traffic while reaching highly engaged audiences.
Outbrain.com – This content discovery tool recommends your content to readers of other premium publishers, offering a personalized reader experience and exposing your content to engaged readers.
Vocus – This tools scans for prospects looking for companies like yours, suggests relevant social conversations and distributes your press for traffic and search.
Taboola – This promotional tool takes your content and places it on publishing websites, targeting it towards your selected audience.
nRelate – This platform helps content developers and publishers find an easier path to their target audience and grow their reader-base from their sites or elsewhere on the web.
Content Blvd – Connect with brands and publishers to create relevant and rewarding product placements.
Vibrant Media – This native advertising tool places content directly within other editorial content and all triggers are user-initiated.
issuu– Publish content such as magazines, catalogs, eBooks and more on this free platform.
Shareaholic – Implement sharing buttons and advertise content with this all-in-one content amplification platform.
Cooperatize – Promote sponsored content with this tool that connects brands with the most popular bloggers and publishers across the internet.
For a deeper dive into content promotion tools, consult our ultimate list.
Zemanta – This plug-in creates connections between bloggers, content creators, and publishers that publish content on similar topics.
ReadyTalk – This online conferencing tool offers a single interface for web, audio, and video conferencing, as well as the ability to record and share webinars and integrate with mobile conferencing.
Webex – Using Cisco’s webinar products, users can host or attend meetings using HD video, share files, and more.
BrightTalk – Run interactive live webinars with features including real-time polls, downloads, question and answer, and more.
GoToMeeting – This online meeting platform allows users to host unlimited meetings with up to 25 attendees and is supported for Mac, PC, iPhone, iPad, and Android.
iMeet – A cloud-based video conferencing platform that allows up to 15 users to talk via webcams.
Event Marketing Tools
CVENT – Offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing and web surveys.
Double Dutch – Mobile event applications, with a unique focus on capturing and surfacing data from live events.
Certain – This tool was designed specifically for marketers and other professionals to easily organize, manage and produce live events.
EventPro – This tool can be used for all of your event scheduling needs, from booking rooms to catering and beverages.
eTouhes – This tool will help your whole team collaborate and manage the event planning process from end to end.
Eventbrite – Use this tool to set up events, control ticket prices and communicate with attendees.
Digital Asset Management
Widen – Create, manage, distribute and preserve content with this digital asset management system.
WebDAM – This tool gives enterprise customers the ability to store, organize, find, retrieve and share digital files.
Canto – Canto simplifies the management of all digital assets within a company, creating smarter workflow processes and organization opportunities.
Razuna– This tool stores, shares, secures and indexes digital files and then makes them available in a search tool.
Adobe Experience Manager – Companies can create, manage, and optimize digital customer experiences across a number of channels including web, mobile apps and sites, as well as social communities.
IntelligenceBank – IntelligenceBank offers four different asset management apps based on your business size and specific needs, providing features such as file storage and risk and compliance.
Media Valet – Access and manage your assets from virtually anywhere with this cloud computing software.
Content Audit Tools
Content Insight – Develop a content inventory with this auditing tool that provides you with a summary all existing content.
Sources for Content Creation
Scripted – Subcontract writing projects to an online writing team through this online platform, which also offers copyediting and the ability to request pitches from writers.
Textbroker – Assign writing projects including SEO and website localization through this online platform.
Skyword – This content production system allows companies to optimize manage and pay writers, use an SEO scorecard to optimize content, and more.
Brafton – Using its in-house search engine optimization and social media marketing expertise, this online news and content agency creates news content, videos, infographics, and other items for businesses.
Zerys – This project management tool and content marketplace allows businesses to locate professional freelance writers, assign and review content, export or auto-publish content, and more.
Pulse Point – Technology platform that combines programmatic targeting, distribution and optimization with content marketing.
DOZ – This tool sources, qualifies and selects the best local marketing professionals to execute marketing tasks
Contently – Find and collaborate with high-quality freelance writers, manage payments and assignments, and more using this online platform for content marketing.
Copify – Platform that helps users looking to outsource content creation. Marketers can find qualified copywriters by providing details such as topic and format.
For a deeper dive into content writing services, consult our ultimate list.
Content Curation Tools
Curata CCS – Easily find, organize & share relevant content for your business to position your brand as an industry thought leader, increase brand visibility and generate leads.
Scribit – Search and browse for articles and videos, share content, and track conversions using this content curation platform.
Magnify – This fully customizable platform allows publishers and brands curate and share online videos.
Content Optimization Tools
InboundWriter – Monitor topics, gain insights into what makes readers tick, boost content popularity, and more using this tool designed for writers and content marketers.
Scribe – Created by the people behind Copyblogger Media, Scribe helps content creators identify topics that are relevant to the intended audience, measure social media engagement around content, and more.
Wordy – This tool pairs professional content editors with users to edit, proof and optimize various forms of written content.
Atomic Reach – This content scoring system analyzes content based on quality and relevance for specific audience segments such as “Specialist” or “Academic.”
CloudWords – This translation management tool allows you to localize content by uploading it to a system and then selecting a vendor to translate it.
SmartLing– Speak to customers in their native language with this tool that automates the translation process by connecting content producers with translation professionals.
Translationcloud.net – This is a hub for hiring professionals who translate content to a variety of languages.
Phrase App – Translate content that is stored on websites, mobile and desktop applications with this translation management software.
Crowd in – Manage the localization workflow process with this software that helps control the process, but also provides tools for translators to work more efficiently.
OneSky – Translate apps or websites into 47 different languages with this translation service platform.
PoEditor – Allows for a hassle free software localization process through a collaborative translation platform.
Content Enrichment Tools
Storify – Collect social media mentions on a chosen topic, trend, or event and curate the best social media elements in one place.
Silk – Use your company’s data to create structured web pages that automatically draw connections between facts, data, and more.
Graphicly – Authors and publishers use this online tool to convert content for digital distribution and collect insights on reader behavior.
AcroLinx– Make all content consistent with this tool that analyzes each writer’s content for tone of voice, style, SEO and more to ensure it aligns with a predetermined company standard.
Byword – This text editor, which works across desktops, iPads and iPhones, allows users to compose text with keyboard shortcuts, word counters and more.
Hemingway – Hemingway brings clarity to your writing by identifying common mistakes in sentences such as illogical structure, grammatical errors and overuse of adverbs.
Evernote – Manage notes, ideas and sketches to create better, more organized writing with this workspace app that syncs across all your devices.
Ulysses – This text editing app lets users focus on writing by providing the regular features of a word processor without cluttering up the screen.
Quabel – Use Quabel to write distraction-free in full-screen mode and also keep track of word count and estimated time it would take someone to read the piece.
Google Docs – Use Google’s online word processor to write, track changes and collaborate with other users.
Content Collaboration Tools
Compendium – Plan your content using Compendium’s calendar-based tool, create efficiently placed content across multiple channels, and track the effectiveness of each piece of content.
Divvy – This platform combines web-based calendars, content management and online collaboration to help global content teams plan, schedule and produce any type of content across an organization.
ProofHub – Project management tool for organization and collaboration with clients, vendors and stakeholders.
Comindware – This tool delivers Business Operations Management solutions to enable performance and efficiency optimization.
GatherContent – Organize and streamline your website content using drag and drop features, create content guidelines, collaborate with a content team, and export content using this online collaboration tool.
Google Drive – Create, store, and share including spreadsheets, text documents, drawings, forms, and presentations.
Kapost – This content marketing platform allows marketers to collaborate, distribute, and analyze all content types within a single platform.
SocialCast – This collaboration tool organizes workflow into a single location accessible from anywhere on any device.
Marketing-AI – In this platform users are able to collaborate with team members in a calendar, build a content strategy using a framework and promote published content & measure its impact.
Curata – Easily find, organize & share relevant content for your business to position your brand as an industry thought leader, increase brand visibility and generate leads.
Beegit – Use Beegit to organize your content marketing workflow across teams and departments. This all-in-one collaboration tool monitors activity, approval, communications and images.
Brightpod – This project management tool is made specifically for digital marketing activities, monitoring project status, task assignment and more.
Contentful – This cloud-based software allows for live collaboration, image uploading and a publishing tool that optimizes content for any device.
Content Launch – Content Launch was designed specifically for small and medium sized businesses and helps manage workflow and distributes content with one click.
Contentivo – This management system is great for collaborating across teams by allowing team members to give feedback, track versions and eventually publish and analyze content.
Conversion Optimization Tools
SumoMe – Add a variety of pop-up and opt-in forms to your website to generate leads and grow your subscriber base.
Pippity – Use Pippity to create pop-up subscription forms for your site, customize when these forms appear and experiment with A/B testing.
BrightInfo – Assess the conversion rate of your existing website and create more opportunities for conversion with a variety of opt-in form placements.
Convert – Using A/B testing, this tool helps users learn the content preferences of their website visitors and optimize their site to increase conversions.
Optimizely – Use this tool to track and analyze all conversion opportunities on your site and make appropriate improvements and changes.
Captora – Captora helps marketers scale and optimize digital marketing campaigns to accelerate pipeline and capture new buyers.
Graphic Creation Tools
Easelly – Using a theme-based approach to creating infographics and visualizations this online tool, lets users drag and drop art into a theme to create shareable graphics.
Visual.ly – Browse infographics and data visualizations and create your own to drive traffic to your brand’s website and amplify your social media presence.
Adobe Creative Cloud – Sync and organize your creative assets across multiple devices, track comments, build and publish websites, apps, and more.
Youzign – Create nine different types of graphics, from infographics to flyers, with this free, online graphic design tool.
Pixlr – Edit and create photos for your website and ensure they are optimized for various devices.
Canva – Create graphics for your blog, social channels, website and much more with this online image creation tool that also comes with a stock photo library.
infogr.am – This tools helps users create interactive infographics. Users can edit data, download infographics and share & embed them.
PicsTouch – Free and easy to use tool for cropping and resizing images.
Stipso – This software enables content marketers to create infographics, mashing up social polling and data visualisation to create interactive visual content.
Piktochart – This tool provides infographic templates for users and helps them create and share compelling content.
Video Creation Tools
KnowledgeVision – Turn presentations and web content into an integrated, interactive online video experience that doesn’t require special software or app downloads.
Brainshark – Sync up marketing and sales people using a systematic, coordinated approach in this content-centric sales platform.
Camtasia – Helps users create high quality videos without prior experience. This tool records on-screen activity and also allows users to import from HD devices to edit and share video content
Jing – This free tool helps users share images and record videos from their screens. Users are able to quickly share this media to email, social and other various platforms.
Wyzowl – This software helps create engaging visual content such as videos to market a brand.
Prezi – This presentation tool helps users organize and share ideas by creating visualizations.
eBook Creation Tools
Lookbook HQ – Using your most relevant, compelling content, this tool compiles all the information you want to display to customers into a visually appealing lookbook that can be embedded or shared.
Uberflip – This tool pulls all of your content; articles, social channels, videos, into a single centralized content hub.
Zmags – This platform helps e-commerce users create and share online catalogs, lookbooks, magazines, etc. to increase consumer engagement.
Audio Creation Tools
Audacity – Record, edit and publish podcasts and interviews with this free software.
Podbean – Share and create podcasts with this tool that also lets you sell podcasts with no transaction fee.
ePodcast Creator – Control and customize every step of the podcast creation process with a full editing studio that creates a professional sound.
Interactive Content Tools
Wheeldo – Use Wheeldo to create lead-generating quizzes for your website, email list or social channels.
SnapApp – This content marketing platform helps users create interactive content that runs across all platforms and is customized for each device.
ion Interactive – This software transforms existing content into interactive content, such as lookbooks, calculators, infographics and more.
Qzzr – With Qzzr, users can create quizzes to embed on websites, share on social media and eventually generate leads.
Contest Factory – Create surveys, questionnaires, sweepstakes and more with this software and service provider.
StatSilk – Statsilk is a visualization software that enables users to make interactive maps and other types of visualizations.
Votigo – Build content, sweepstakes and other interactive elements across social platforms with this social marketing management tool.
Content Marketing Platforms
Curata CMP – The Curata CMP Content Marketing Platform is designed specifically for B2B marketers to help them drive leads and revenue from content. Key components of Curata CMP include strategy, production (e.g., calendaring, workflow) and analytics
Newscred – NewsCred helps brands manage the entire content marketing process on one platform. By managing content creation, distribution and measurement, you’ll be able to scale and streamline the entire customer experience.
Percolate – Percolate is a leading social relationship management platform that also offers unique content management capabilities for large B2C companies.
Kapost – Kapost’s Content Marketing Platform allows marketers to collaborate, distribute, and analyze all content types within a single platform.
Today Facebook launching TechPrep — a website to help people start programming careers.
Tech Prep aims to help parents and guardians and learners explore programming, the jobs available to programmers and the skills required to become one.
It shows parents and students what programming is, why it’s important, and what sort of jobs are available for those who can code.
It guides people to resources to get started everything from classes to college prep. And it features real stories from people from under-represented groups who’ve used the resources to start careers in tech.
Improving diversity in the tech industry is an important challenge, and something we’re deeply committed to at Facebook. Everyone should be able to take advantage of the opportunities created by the internet. Giving everyone the opportunity to learn to code will create even more valuable tools to serve society.
Through research with McKinsey, we found that there are very few resources in particular for Black or Hispanic learners, and we wanted to change this. We’ve also put together resources for parents and guardians so they can provide young people with advice and support.
Check out TechPrep at: https://techprep.fb.com
DIGIT.EMEA BY WEBIT – ISTANBUL 2015
Wed, 18 Nov-2015 – Thu, 19 Nov-2015
DIGIT.EMEA builds the bridges for digital and tech between Europe, Middle East and Africa and creates real business opportunities.
DIGIT.EMEA is a special event paving the digital economy future and welcoming thousands of C-level global leaders, digital and tech entrepreneurs and founders from 110 countries. Over 250 world first class speakers and 80 hours of digital and tech knowledge, innovations and product launches.
“Paving the Digital Future” motto is powered by our 7 years of history of growing the Global Webit Series of events around the world. DIGIT.EMEA explores the convergence in all possible areas of economy. It focuses on media, advertising, digital entertainment, Internet of Everything, BigData, Cloud, Money and Payments. DIGIT.EMEA connects the business of today and tomorrow, introducing disruptive technologies and presenting new business models. We were among the first in the world to bridge the enterprise and startup worlds to collaborate for innovation.
DIGIT.EMEA hosts 2 major parallel events:
– DIGITAL & INNOVATION SUMMIT
– TECH SUMMIT
along with startup expo, trade expo, workshops, hackathons, round tables and private events.
DIGIT.EMEA is the world’s startup friendly enterprise event providing all needed ingredients for the enterprise world to innovate through collaboration with the hottest global startups.
For more information, please visit www.digitseries.com/emea
Keep in touch for more info and tips about DIGIT.EMEA BY WEBIT Conference.
IMFND is the Silver Media Sponsor for the Conference.
Always we pleased to share with you all material and our experience among our marketing channels
Our vision is shaping the future of marketing landscape in MENA region with our great Community members.
Here are 13 books to download and read it in your weekend:
1) Mobile Marketing By Michael Becker
2) How to master every aspect of SEO for success Business by Annummedia
3) E-marketing excellence by Dave Chaffey & PR Smith:
4) The New Rules of Marketing & PR by David Meerman Scott – 4th edition:
5) Marketing Automation Guide by Marketo:
6) LinkedIn For Business:
7) Social Media Branding by Erick Deckers & Kyle Lyce:
8) Social Sales By Brian Carter:
9) Digital Marketing Fundamentals by Abdelrahman Sleem – imfnd:
10) Google AdWords Guide from A-Z by Abdelrahman Sleem – imfnd:
NB: Click on the photo link to redirect to the full guide landing page
11) 33 Tips in Google AdWords:
12) How To Market Your Business:
13) Marketing Research:
Marketing field always consider to be very dynamic industry with continuous updates,
Without implementation and share your Knowledge and experience you will not reach your goals,
So You have to be considered by the following:
a) Keep always updated
b) Implement what you learn to get the do-how
c) Share your knowledge and experience and add value
“Share with us which the most valuable book from this collection and from your point of view what’s the most important thing you will need to develop your knowledge in Marketing”
Facebook is adding a shopping section to its social network as part of test for a big e-commerce push.
A dedicated shopping feed to give people a place to find products outside their News Feeds and an expansion to merchants of an immersive ad unit that will give people a fast-loading full-screen catalogue of items to buy.
Meanwhile, the company is also offering an update to its mobile canvas ads platform, which show full-screen snippets of an advertiser’s website when you click on them from your News Feed. These ads will now support buyable products as well.
That said, only a small group of retailers – and they must have signed up for Facebook’s Product Pages at the very least – will be able to list their items, and the trial is currently limited to a small set of test users.
Facebook is clearly expecting people to eventually do much of their shopping via social networks. While the company calls both of these updates tests, many – if not most – Facebook tests tend to eventually resurface at some point or another
For now, Facebook won’t be including its Buy button in the ad unit.
Facebook Said also:
With over one billion people visiting Pages every month, people are already turning to Pages to learn more about businesses. That’s why we’re adding more ways for Page owners to showcase their products to people, including a recently announced Shop section. Businesses can choose to have this section link to their own retail websites, or they can test a way for people to buy directly on their Pages.
New Update from Facebook today:
Now lead ads are available to advertisers everywhere with a host of additional features that make signing up for business information easy for people and more valuable for businesses. Here are the details on this new ad type that connects businesses with the people who want to hear from them.
- Access to your business’s Facebook Page.
- An image for your ad.
When you’re ready, go to your Power Editor. Below are instructions for what to do at the campaign, ad set and ad levels.
- Create a new ad set and give it a name.
- At the ad set level, select your Page (you’ll need to accept the terms here to continue), Budget, Schedule, Audience, Placement, Optimization & Pricing and Delivery Type. Unlike other campaign types, you’ll only be able to select mobile placements. You also cannot target lead ads to people under the age of 18.
- Create a new ad and give it a name.
- Select your Facebook Page, Creative and Tracking.
- Under Lead Generation click Create New Form.
- Give your form a name, select a language, then click Next. Keep in mind the language you choose here is the language your audience will view your form in.
- Under What information would you like to ask for? you’ll see Full name and Email address are checked. You can also click More options if you want to ask for more info.
- When you’re finished adding questions (3 is the maximum), click Next.
- Enter the website URL you want people to go to after they complete your form, then click Preview Form.
- Navigate through your form and make changes if necessary.
- Click Create Form.
- Click Upload Changes at the top of Power Editor
In the coming weeks, lead ads will be available in new formats, including video and carousel, and also available on desktop, so businesses can collect ads from people on any device.