The words “client”, “customer” and “consumer” are often confused for one another and used interchangeably.
Many businesses don’t know the difference between the three and don’t really need to either.
However, if you launched a startup and need to determine your business goals and growth, then it’s useful to know the difference.
Let’s start with definitions of the 3 types:
A consumer is:
a person who purchases goods and services for personal use; or
a person or thing that eats or uses something
A customer is:
a person who buys goods or services from a shop or business
A client is:
a person or organization using the services of a lawyer or other professional person or company; or
a person being dealt with by social or medical services
So what are the concept of each type ?
A “client” implies a long-standing relationship as well as the purchase of services, solutions, advice, etc.,
(for example) marketing agencies , Lawyers , SPA and health care. These services and solutions can be personalized and customized for the client.
Usually a client relationship is deeper, requires more involvement, and is more profitable.
A “customer” suggests a one-time sale – like buying something from a grocery store, restaurant, Telecommunications services, etc.
It’s usually only focused on an economic exchange: the purchase of goods/products for a fixed price.
Consumers are usually thought of as the end user – the person who actually uses the product or service. So what’s the difference between a customer and consumer in ?
A mother who purchases pampers from a store is a customer, but her baby (who’ll use the product) is the consumer.
Consumer is more impersonal and often refers to the use of technological products and services (paid or not).
At the End of the Day
Business relationships thrive on mutual respect and benefits, not labels:
“It really doesn’t matter if you call your customers customers, as long as you always treat them like clients and build a long term relationship with them”
Over 25 countries participate at the RiseUp Summit 2015,
The Middle East & Africa’s top entrepreneurship experience, take place on 12th – 13th of December in various venues around Downtown Cairo.
This year +4000 participate in RiseUp 2015 with participation of hundreds of Booths for entrepreneurs and Startups.
+3000 attendees check in in the event:
Uber ,Microsoft , 500 Startups involved in the event with new announcement of investment in Egypt and the middle East .
Uber had a booth at the campus; it just announced a $250 million investment in the Middle East, some of its fastest-growing markets, with Egypt a key.
The 25 countries participation represented
UAE, Saudi Arabia, Kuwait, Bahrain, Jordan, Lebanon, Palestine, Morocco, Tunisia, Sudan, Kenya, Turkey, Sweden, Bulgaria, Austria, Germany, Greece, Italy, the Netherlands, the UK, the United States, Canada, Japan, China and India.
RiseUp 2015 agenda includes 70 workshops, 30 panel discussions and demos, 14 talks and multiple pitch events, 140 sessions in-all, from 200 local, regional and international speakers
“All of participation agree that Egypt is consider to be fast growing market in MENA in different fields, and will have a good future for Startups and Entrepreneurs especially after seeing the inner power and creative minds from Egyptian Youth “
Taking place from 25-26 October at the InterContinental Citystars Hotel in Cairo and with speakers from Twitter, Google, Facebook, Yahoo , Integrated Marketing Foundation and Shazam presenting, the Marketing Kingdom Cairo is without doubt, Egypt’s most anticipated marketing event this year.
Marketing Kingdom Conference will cover the most important trends in the global marketing world with special focus on mobile marketing, social media marketing, personalized marketing and content marketing.
The Marketing Kingdom Cairo will also include a half day interactive workshop on Developing Your Brand Purpose on Facebook with Scott Hicks, Former Client Partner at Facebook.
Our CEO – Abdelrahman Sleem will cover 4 main pillars in Mobile Mareting as the following:
- Mobile Marketing & Online Purchasing Stats worldwide , MENA and Egypt.
- 9 Reasons to use Mobile Marketing.
- 3 Case Studies covering the 3 main criteria of Mobile Marketing ( Increasing sales – Increasing Brand awareness – Customer service )
- 4 keys for successful Mobile Marketing Strategy.
From day one we aim always to keep you updated with the latest trends in Marketing through sharing our experience and involved always in the international and global events.
With speakers from Twitter, Facebook, Google, Yahoo! and Shazam, the Marketing Kingdom Cairo, taking place from 25-26 October in Cairo, has been a frequent topic of discussion between Egyptian marketers in the past couple of weeks.
So what makes this event so special?
Here are out top reasons you won’t want to miss out on Egypt’s first ever international marketing event.
- The Marketing Kingdom Cairo is the first ever marketing event in Egypt to feature speakers from the world’s biggest social media brands.
Twitter, Facebook, Google, Yahoo! and Shazam are all scheduled to deliver presentations at the event, making it the first ever event in Egypt to have all of the world’s major social media brands under one roof in one place.
- Focus on global marketing trends and over 6 hours of interactive discussions.
Mobile marketing, online purchasing, content and customer marketing, as well as crisis communications and influencer marketing are only some of the topics covered at the event. The organizer has also included over 6 hours of interactive discussions to help you cover all topics in greater detail.
- Half-day interactive workshop on Facebook marketing.
Aside from some amazing discussions, the Marketing Kingdom Cairo also includes a half-day workshop by Scott Hicks, Former Client Partner at Facebook on Developing Your Brand Purpose On Facebook.
- Unlimited networking opportunities with local and global marketers.
According to Kosta Petrov, the Event Director for the Marketing Kingdom, the event has delegates and speakers from over 30 countries, making it a truly amazing opportunity to network and build new friendships in the marketing world.
- The Marketing Kingdom is the world’s fastest growing marketing event.
With shows in 11 different countries, in only three years, the Marketing Kingdom has become one of the world’s fastest growing marketing events. This year alone, the event was held in Croatia, Azerbaijan and Jordan and aside from Egypt, this year the Marketing Kingdom is also going to Georgia, Qatar and Iran.
If you need more information on the Marketing Kingdom Cairo or to register, please visit http://www.thepworld.com/pevents/event/100/marketing-kingdom-cairo
This Event Supported by Integrated Marketing Foundation and take session in the first day by imfnd – CEO.