imfnd

Questions? Call: (+202) 01026688635
  • MY CART
    No products in cart.
  • Home
  • Shop
  • About Us
  • Agency
  • Education
    • Diploma
      • Digital Marketing Diploma Cairo
    • Training
    • Workshops
      • Social Media Strategy & Planning – Master Class
      • Search Engine Marketing Workshop
      • Social Media Engagement Tactics Workshop Alex
      • Google Ads Master Class
      • Social Media Master Class Alex
  • Events
    • Facebook Advertising KPIs
    • Google Advertising KPIs
    • Content Writing For Medical Sector
  • online-learning
    • Facebook & Instagram Ads
    • Google Advertising
    • TikTok advertising
    • Creative Copywriting
    • Search Engine Optimization / SEO
    • Content Creation Techniques for Social Network
    • Digital Marketing Executive Diploma
    • Social Media Analytics & Strategy
    • Digital Marketing Kick-off Seminar
    • Marketing Research
  • Portfolio
  • Blog
  • Gallery
    • Social Media Calendar 2023
  • Stay In Touch
  • Home
  • Articles posted by Eslam Fawzy
February 3, 2023

Author: Eslam Fawzy

Adwords Quality Score
Wednesday, 14 January 2015 by Eslam Fawzy

The quality score concept is difficult to understand in paid search before we start on how to improve Quality score we should understand the quality score concept.
What is Quality Score?
Google definition for the quality score:
“Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren’t as relevant and useful to someone looking at your ad.”
The critical factors that affect Quality score

  • Past CTR for your keywords
  • Past CTR for your display URL
  • The overall CTR history for your account
  • Landing page (Destination URL)
  • Keyword relevance

The importance of Quality score

  • Reduce CPC (cost per click)
  • Improve ad position

How to optimize Quality Score

  • Reduce the number of keywords per ad group

Try to make a short list of keywords for every ad group to increase quality score, ad relevance and CTR.

  • Make a negative keyword list

The unwanted keywords damage the CTR so you should use Adwords keyword tool to know the unwanted keywords and put them in the negative keywords list.

  • Improve landing page

Relevant and original content, transparency and ease of navigation are important factors to enhance your landing page to increase your quality score.

Read more
  • Published in Marketing
No Comments

Stay in Touch

Address: El Serag Building, Building 2, Entrance 4, 4th Floor, Office 43, Nasr City, Cairo
Phone: ‎‎(+2) 0155 555 3867
Phone: (+2) 01026688635
landline: 20222712156
Email: hello@imfnd.com

Sitemap

  • About Us
  • Agency
  • Portfolio
  • Gallery
  • Events
  • Stay In Touch

By subscribing to our mailing list you will always be update with the latest news from us.

We never spam!

Accepted Payment

6 hours agoعرفت بقى إن 17 يوم تقدر تاخد فيهم دبلومة كاملة؟ وبعدها تبقى جاهز تشتغل. احجز مكانك دلوقتي قبل اكتمال العدد (02)0155… https://t.co/yjUlZ7fXv4
6 hours agoفي دبلومة الـ Social Media Marketing هتتعلم: ✅Social Media Analytics & Strategy ✅Content Creation Techniques ✅Facebook & Instagram Ads
Follow @imfnd
  • About Us
  • Agency
  • Portfolio
  • Gallery
  • Events
  • Stay In Touch
  • GET SOCIAL
imfnd

© 2020 All Rights Reserved. By Imfnd.

TOP