Your Content consider for adding values to your audience, this is the key of success for your brand.
Content marketing is about a holistic data-driven approach to marketing that attracts individuals to your brand and convert them into lasting customers.
So if you want to make community and transfer your relationship with your customers to be your friends and ambassadors , You must share valuable content with them to add value not only selling your products .
Here are 10 Tips for writing your articles titles to be more attractive and shareable
- Numbered List: 10 SM Mistakes everyone makes
- How to: How to write a blog post that drives 10x more traffic
- Case Study: How we grow our Pinterest followers 10 times in one week
- Lesson learned: Top lessoned learned about marketing from watching Kotler’s kitchen
- Reasons, why: Why you can’t afford to ignore blogging?
- Provocative Question: Are you making the 10 biggest mistakes in Digital Marketing?
- News Headline: Announcing New blogging for business training this September
- Direct and specific: Free Google+ Report!
- Command: Get better Result tomorrow by reading this post
- Irresistible: How Google Changes may be destroying your email strategy
So, what are the 3’s Of Successful Content Marketing:
1: Be Searchable.
2: Be Snackable.
3: Be Shareable
And don’t forget to measure and analysis your content impact:
- Analytics can track real-time engagement with content.
- Brands can, over time, learn about the type of content that their customers are most likely to engage with.
- Through this trial-and-error, brands can find their voice and the way their target audience likes to receive and engage with their content.
“The Best way to build your own community is adding valuable content “
The words “client”, “customer” and “consumer” are often confused for one another and used interchangeably.
Many businesses don’t know the difference between the three and don’t really need to either.
However, if you launched a startup and need to determine your business goals and growth, then it’s useful to know the difference.
Let’s start with definitions of the 3 types:
A consumer is:
a person who purchases goods and services for personal use; or
a person or thing that eats or uses something
A customer is:
a person who buys goods or services from a shop or business
A client is:
a person or organization using the services of a lawyer or other professional person or company; or
a person being dealt with by social or medical services
So what are the concept of each type ?
A “client” implies a long-standing relationship as well as the purchase of services, solutions, advice, etc.,
(for example) marketing agencies , Lawyers , SPA and health care. These services and solutions can be personalized and customized for the client.
Usually a client relationship is deeper, requires more involvement, and is more profitable.
A “customer” suggests a one-time sale – like buying something from a grocery store, restaurant, Telecommunications services, etc.
It’s usually only focused on an economic exchange: the purchase of goods/products for a fixed price.
Consumers are usually thought of as the end user – the person who actually uses the product or service. So what’s the difference between a customer and consumer in ?
A mother who purchases pampers from a store is a customer, but her baby (who’ll use the product) is the consumer.
Consumer is more impersonal and often refers to the use of technological products and services (paid or not).
At the End of the Day
Business relationships thrive on mutual respect and benefits, not labels:
“It really doesn’t matter if you call your customers customers, as long as you always treat them like clients and build a long term relationship with them”
I know that at someday in the past you went to Facebook and search for Apple Facebook page and you found nothing, then you went to Twitter and type “@Apple” on Twitter search and you found nothing, then you realized that maybe the problem was Facebook & Twitter search and you went to google.com and wrote “Apple social media profiles” and you found nothing.
There are no doubts that social nowadays play an important role in the marketing department of any company (large or small).
And ignoring social media for companies and brands brings a lot of risks and mistakes, but why Apple doesn’t use social media:
1- Let people make the noise:
Apple reaches to the place of making fans or Apple supporters to create the social media buzz around new product launching through Facebook, Twitter, Blogs and other social media tools.
And the strategy of Apple is to make a conference or event to release a new product and the PR will do the rest.
So, Apple creates social media buzz through fans or supporters, influencers in social media and public relations.
Apple strategy is silence and let people make the buzz instead of you.
2- Apple is the best customer loyalty engagement index of its category:
We know that brands are using social media for different reasons such as build community, increase engagement rate with customers, customer services for clients, sales and increase loyalty and customer retention.
According to brand keys “worldwide research Consultancy Company” Apple is the top customer loyalty engagement index brand in the laptop computers, tablets and smartphone. See Brand Keys customer loyalty index for 2015 here.
Apple thinks that “Why we use social media” while we are the best customer loyalty index.
3- Apple is the most valuable brand worldwide:
According to Millward Brown, Apple is the most valuable brand in the world in 2015 (With 246,992 Billion dollars) and the second brand value change from the previous year (2014) after Facebook (99%) with 67%. See Millward Brown report.
So, Should Apple be on Facebook or Twitter? Why Apple changes the winning equation after being number 1 most valuable brand without using the social media.
4- Good product with a high percentage of word of mouth:
“Every good product I’ve ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves” Steve Jobs.
Yes, one of the biggest reasons to make Apple is so successful is making a good product more than other competitors, they make people happy to use Apple products more than competitor’s products.
When Apple creates a good product, people will recommend Apple to friends and increase the percentage of word of mouth for Apple products.
So, Apple thinks that “why we go to social media while we are creating good product with a high percentage of word of mouth”.
5- Great customer service:
Apple understands that it’s not enough to create a good product only, you must support the best product with great customer services.
Customer services are a big part of social media marketing and Apple offers a great customer servicein other ways not on social media.
6- Apple focuses on marketing and business objectives more than the reaching way:
“Do one right strategic decision with 50 technical moves and you will reach, Do one wrong strategic decision with 1000 technical moves and you won’t reach”.
Apple is focusing on marketing and business objectives more than technical ways.
They think that the aim of marketing is to create long term relationships with customer satisfaction, how we do that? We don’t care, weare just doing it.
Achieving marketing objectives without using the social media marketing is better than using social media marketing without achieving the marketing objectives.
In the past few years people thought that Apple doesn’t have social media accounts because of Steve Jobs arrogance.
People know that Steve Jobs has no social media accounts like Bill Gates and they think that Steve Jobs is arrogant and he didn’t believe in social media.
But after we saw these reasons, definitely changed our thinking.
Achieving marketing objectives without using the social media marketing is better than using social media marketing without achieving the marketing objectives.
Of course you have a reason for Apple not using the social media, share it with us.
The fleet consists of four BMW i3 electric vehicles with the first one being already put in service. The i3 allows Idea Bank’s clients not only to deposit, but also to withdraw their money.
Innovation doesn’t stop with just building a great electric vehicle. How would one leverage all the telematics and gadgetry found in a high-tech EV? Poland’s Idea Bank had this brilliant idea to launch a mobile banking phenomenon with the launch of a fleet of BMW i3 vehicles fitted with an ATM.
The bank has outfitted four electric BMW i3 automobiles with built-in cash depository ATMs that can be called upon by small businesses using the IdeaBank Money Collection app. By using the car’s built-in GPS, the bank has created another software layer in their own bank app which allows customers to summon the i3 ATMs by entering the desired time and location of the service delivery and observe the car’s current position on a map.
“Entrepreneurs who personally deliver their income to the bank or a stationary CDM waste both their time and money. The new service aims at lifting that weight off their shoulders,” , Idea Bank board member.
The project was developed in partnership with iTaxi, which prepared the mobile booking app available for Android and IOS.
” Always take new step toward your customers to facilitate their process even you will invent new thing creative for them , That make your customers loyal to your brand “
“Furious 7” has reached $1.7 billion worldwide at the box office thus far, making it the number seven top grossing film in history.
Vin Diesel told exhibitors “You’ve been so loyal all along,” . “You helped us create history here.”
Vin Diesel has confirmed that the next installment of the “Fast and the Furious” franchise will hit theaters in April 2017. Diesel broke the news during a panel discussion at CinemaCon in Las Vegas earlier this week and thanked the audience, mostly comprised of cinema owners.
Furious 7 breaking records word wide by achieving 1 Billion $ in just 17 days from launching.
One of lessons from Furious 7 , Crisis which crew and producers face when Paul Walker died ,
They face this crisis by delaying year launching movie and use Paul Walker brothers with digital effects to complete
his scenes .
“Vin Diesel “said that Fast & Furious 7 made for ” Paul Walker “ and Furious 8 made from” Paul Walker “.
“When you face bravely your crisis and your crew acting as family to success , you will reach your marketing goals beyond your expectation “
In 2013 Chipsy making campaign with challenge to break chipsy machine to get your free pack.
This campaign show the bad attitude of some of Egyptians which make most of fans have negative feedback for this campaign which make Chipsy launch apologize for fans.
In 2015 Chipsy Making awesome campaign with creative idea for spreading smiles for 90 Millions Egyptians.
This campaign show the best attitude of Egyptians ” Egyptian Smile ” which was famous round world , Chipsy make creative design for its packs with smiles to spread smiles for all Egyptians and re-sending smiles for people round Egypt .Smiling is a great way to make yourself stand out while helping your body to function better ,which make this campaign go viral through people.
” When you know well behavior of your audience and making new creative ideas for your products which add values for your customers , you will achieve your marketing goals “
The most important part of a business plan is the Marketing Plan, this plan must be geared toward the business’s
mission—its product and service lines, its markets, its financial situation
and marketing/sales tactics to achieve your Business goals .
MARKETING PLAN OUTLINE
There is no single “right” way to approach a marketing plan. Your marketing plan should be part of an ongoing self-evaluation process and unique to your business.
- Mission Statement
- State the purpose of the marketing plan.
- Review business goals and objectives as well as specific strategies to reach them.
Everything your company does should be guided by and consistent with your Mission Statement. This is a short (one or two paragraph) statement of the fundamental nature of your business, answering the questions: “What business are we in?” and “Who do we serve?”
The mission statement is the one place you can be general, rather than specific. This is your vision of the business: it’s philosophy, and what makes it different from any other business.If you don’t already have a mission statement, write one down. Refer to it often as you develop your marketing plan. An opportunity that takes you away from your business mission is not a good opportunity for you. A strategy or tactic that does not carry the business towards fulfilling its mission is faulty and should be revised.
Here are 26 Steps for making your marketing plan
- Diagnosis: Where are you right now?
In order to determine how to get where you want to be, you need an accurate, objective picture of where you are now. Write a brief statement assessing the current state of the business:
- Identify each product or service in terms of name, trademark, color, shape or other characteristic, including packaging and labeling.
- What is your competitive advantage? How does your product or service differ from the
competition in terms of exclusive processes or superior ingredients, or other features.
- What are your strengths versus your competition’s?
- What are your weaknesses versus your competition’s?
- Determine the cost of each product or service.
- Determine the price you charge for each product.
- What is your product’s/service’s personality?
- Identify your customers – include all demographic and lifestyle information
- Who are your customers?
- Male or female?
- How old?
- What education level?
- What type of work? Profession?
- What level of income?
- How knowledgeable about your product or service?
- What factors (e.g., price, availability, service, etc.) influence this
8: customer’s purchase decisions?
- What other people (if any) influence the purchase decision?
- How would you describe your customers’ personality?
- Is there anything else unique about your customer?
- 9: Meeting customer needs:
Identify location of customers (local, regional, national or international).
10: Identify market trends – include information about market studies and test marketing.
11:List factors that affect purchasing such as:
- Tax considerations
- Emotional considerations; e.g., prestige, status, fear, pleasure, etc.
- Any other factors you can think of
12: Write a brief paragraph that synthesizes all the factors that affect the purchase of your product:
- Identify the most effective methods for getting products/services to customers in the
13: Your target market ?
- Do customers come to you?
- Do you go to the customer?
- Do you use dispensers, racks, etc?
- Do you mail out samples, use trial offers, or premiums?
- Do you use the internet.
14:Have you made it easy for customers or potential customers to get more information about your product(s) or service(s)?
Identify the need for warehousing of products and distribution channels (for example internet) if not sold direct to buyer.
- Promotional Strategy
- What is your current image in the marketplace?
- How are you perceived by your customers?
- Is this accurate?
15:What would you like your image to be in the workplace?
- Employee behavior
- Customers satisfaction
- Place of business atmosphere
- Printed communication
16: What type of customers are you targeting with current marketing efforts?
17: How are your leads followed up?
18: Where/how do you get new business?
19: What is the source of your most productive referrals? Are you doing everything you can to manage that source(s)?
20:Review the Message:
Is your message written in terms of what the customer needs and wants to hear, or interms of what you want to say about your business, product, service?
21: Your Promotional Strategy consists of blending and using each of the following components to the same end that is, with the same message.
- Personal Sales
- Sales Promotion (coupons, freebies, name recognition, etc.)
- Publicity and Public Relations
22: Does your advertising message follow the AIDA model?
That is, does it:
- Attract Attention?
- Create Interest?
- Arouse Desire?
- Call for Action?
23: Review of Advertising and public relations activities : Does the audience for the media selected match your target market profile.
24: Compare your marketing techniques with those of your competitors.
- Pricing :[A] If your prices are higher, do they provide the necessary “added value” to justify the[B] If your prices are lower, do you know why they are, and is the lower price part of your
- Review product/service costs for accuracy, including all variable and fixed expenses.
- Be sure all products/services carry their share of overhead expenses plus provide for profit.
- Compare prices for your products/services with similar products/services in the industry.
25: Identify your goal(s) for each segment or market. Your goals and objectives should beconcrete, measurable and realistic.
- To increase sales volume by X% or Y$ within existing customer base.
- To increase sales volume by X% or Y$ generating new customers.
- To increase sales volume by X% or Y$ getting customers to use the product/service
- To enhance image, name recognition, reputation.
- To introduce a new product or service (same area, new area).
26: A strategy is the general approach you will take to achieve a goal. The following list of common marketing strategies may help your thinking:
- Personal sales calls
- New logo, letterhead package, company brochure
- Direct mail
- Print advertising (newspapers, consumer magazines, trade journals)
- Media advertising (radio, television)
- Trade show exhibits
- Public relations (trade press, speech making, feature articles, community relations/community activities)
- Discounts for large volume customers
” Don’t try to implement all possible strategies at once. Choose one or two strategies to
achieve each of your goals. In your selection, consider what you know about your product,
competitors and customers, based on your information above. Also keep in mind your
resources of time, budget and staff.”
Many companies start their actions and plans through social media and forget steps for setting strategy for their Social Media, others know the importance for setting social marketing strategy, but they don’t know where to begin.
According for the power of social media or brands and their important role for achieving the marketing goals for brands, that’s important to develop a social media marketing strategy to stay on-track.
Here’s 8 simple steps to set your social media strategy:
Step 1: Define Your Specific Social Media Goals
It is impossible to achieve your goals without defining exact specifics. Many companies let social metrics define their goals, such as “More Fans on Facebook”, “More Twitter Followers”, “More YouTube Views.” That’s mean I am success.
As marketers, we all know that it is really about engagement that counts. But, what engagement are we talking about? Positive engagement? Volume of commenting on a controversial piece of content?
You need to go a step beyond to define specific, actionable, and reasonable Social Media goals.
Step 2: Analyze Your Audiences
Whom will you be interacting in social media? What are the demographic and psychographic characteristics of your current or prospective customers? How does that impact what you can and should attempt in social media?
Step 3: Listen and Compare
“Listening” is still good advice that’s often ignored. The reality is that your customers and competitors will give you a good guide to where and how you should be active in social media, if you broaden your social listening beyond your brand name.
Step 4: Analyze your competition.
Competitive analysis is a key component of any marketing tactic. Performing a competitive deep-dive to get a sense of not only your competitors’ strengths, but their weaknesses. You have to start generating discussions, engagement, listening, achieve your customers expectation and you’ll be carving out your place in the social sphere from the start.
Step 5: Select Success Metrics
How are you going to determine whether this is actually making a difference in your business? What key measures will you use to evaluate social media strategy effectiveness? How will you transcend likes and engagement?
Step 6 : Identify core topics and create value.
A strategic social media marketing plan requires more than just throwing many posts on Facebook or tweets on twitter, “Social media is like a community and big family” , So you have in your content strategy stop talking and saying Pay now always or buy now , You need to set valuable content for customers and support them and also clear your brand services and selling message but keep balanced.
Step 7 : Define tone and frequency.
Social media audiences like to be engaged but not over-saturated with content. Finding the right balance is essential to your success, and it’s another aspect of your campaign requiring a trial-and-error approach. An editorial calendar is a valuable tool for defining the who, what, when and where of your social strategy. What topics will you address? How frequently will you post, and to which networks.
Step 8 : Engage your audience.
Social media is built around engagement, and it requires continuous input from you or your social media department. Social media is more than just a publishing platform. If you ask questions, you should stick around to participate in the discussion. There are social media monitoring tools that provide instant alerts when your posts have been shared, commented on or “Liked.” These tools often mean the difference between dedicating your entire day to monitoring your social networks and actually running your business while remaining on the grid.
Social media marketing can be an excellent vehicle for developing online brand awareness, customer engagement, and audience growth. This requires a solid, measurable plan and a commitment to developing consistent and valuable content. In addition, it’s crucial for you to have a clear understanding of why social can be useful for reaching your business goals.
“It takes years to build community and strong brand awareness and minutes to destroy it”
In life, and in business, reputation is everything.
That said, reputation is very fragile and it only takes one mistake to cause irreparable damage to your company’s image. This is especially true in the digital world where radical transparency and high customer expectations reign supreme. Ignoring strong public digital voices isn’t an option any more. Companies have to learn to not only communicate effectively in the social media age, but to truly listen to the social chatter and respond in the way that align with both brand and customer expectations.
Here are 10 steps will help you to handle your crisis:
1:) Define the scope of your crisis:
There are many different levels of crisis. There’s a Level 1 crisis, where a customer of your company complains on Facebook about your product or service, the customer was served and the server’s Faint response.
Level 2, When you make new action or policy against customer benefits of what they pay for, and ignore their voice on social platforms which make a huge brand attack and you still in your place without actions.
Ask yourself which level you are? Is it local, national or global? While the steps remain the same, your execution and implementation of action may vary depending on the severity of the issue.
2:) Set the right expectations:
If you are a small business or have limited bandwidth to respond to customer inquiries in real-time, then set the right expectations up front on the timing within which people should expect your response. 24, 48, 72 hours… Be specific and make that expectation visible to ensure it is seen. But always stick to it.
3:) Establish a unified response:
Social media attacks can feel personal. It is your brand reputation on the line, after all. Don’t take the attack personal or assume a defensive stance. Social media crisis management must always take the high road.
Have a dedicated social media crisis management team in place.
This way, the response remains organized, strategic and streamlined.
4:) Do Not Lose Your Cool or being scared – Ever
There may be times when you disagree with your customers. But ever Don’t ignore or being rude or attacking them in social platforms, it is absolutely unacceptable. Provide the best information you can and do your best to satisfy every inquiry. If nothing helps and a customer insists being un-cooperative, just clear your situation and move on.
And don’t take everything personally. The customer isn’t angry with you, (s)he problem with the product or a brand as a whole. Don’t take these interactions personally. Just do your best to help them out and move on.
5:) Build a Pressure Relief Valve:
This may be self-evident, but you want people to vent a place you can control.
Whether it’s your Facebook page, blog, forum, or comments section on your Crisis FAQ microsite, There are four benefits to this approach:
- It allows you to keep more of the conversations about the crisis in a single place, making them easier to track.
- It’s an early warning detection system for new dimensions of the crisis.
- It gives your customers an official place to come to your defense.
6:) what your customer wants from you back?
These are things your customers want during a crisis:
- Feeling like I’m hearing.
- Feeling like my opinion matters.
- Feeling like someone hears me and will do something.
- Feeling like you are a valuable part of our success so your feedback is important
7:) Document everything:
Keep good records of your in-house activity around this time
(Your social media accounts will keep track of the rest) so you can go back and review later to tweak your system.
8:) Establish a media response policy:
This part is relatively simple. Stick to the facts. Don’t stonewall. Keep your statements limited to the problem at hand, and implement a media monitoring plan so you don’t miss a repeat wave of backlash elsewhere.
9:) Hire Experienced Community Managers:
There are still some organizations that treat social media communities like an afterthought and leave it to the trainee to post an occasional tweet. Your social media is every bit a part of your brand image and reputation – so hire professionals!
A community manager should be experienced, know your brand in and out, understand your brand’s voice and personality, and, most importantly,
10:) Review of the post-crisis:
Once the storm is over, your social media management team should sit down and review everything to see what went well, what didn’t and how things should be handled differently next time. Ask what changes need to be made in the company to prevent a repeat of the mistake, poor customer service, product malfunction, or miscellaneous event that led to the incident in the Future.
At the end don’t forget the most important thing:
“ Your customers are your ambassadors, take care of them “
Google is an amazing consumer’s success story & now many people use the word “Google” as a verb for searching for something.
Google is famous because those millions of people each day turn to Google for answers to their questions.
In the marketing field marketers use Google as the best tool for pull communications strategy, but there are a lot of reasons to make Google AdWords not the best tool for your marketing strategy:
(There are reasons to avoid and reasons you can’t)
1) No one is searching for your products & services:
I know that people are using Google or search engines to find something specific and marketers using Google AdWords depend on average monthly searches for a specific keyword, as a marketer imagine that the number of average monthly searches of your targeted keywords are too small to target what you will do?
2) You don’t have the right marketing budget:
Like any online marketing tool, Google is an auction based marketing tool so your ad appears based on auction between advertisers, if you don’t have a budget to make a competition with other advertisers your ad unfortunately will not get any click.
Of course I know that Google AdWords also depends on technical issues (making a brilliant campaign) but we are talking here about what if these technical issues are equally between you and another competitor, yes exactly, Google will prefer to show the ads of highest bid.
3) Your landing page sucks:
When you make a perfect Google AdWords search campaign and you don’t have a perfect landing page you are wasting time and money.
Try to remember that your user’s hand is always on the exit button because they don’t want to waste a minute on a website (landing page) that didn’t offer any value or information, so your mission as a marketer (using Google AdWords) is to make a perfect landing page that relevant to what your ads offering.
4) You are starting to launch a new product or a new business:
If you are sitting beside a marketer that loves pull communications strategy he will try to convince you that “Push marketing is dead”.
Definitely pull marketing has advantages & disadvantages also push communications strategy!
As a marketer, you can’t ignore the advantages of push communications strategy when you are launching a new business or a new product, especially in the case of no one are searching for your products.
So our advice to you is to use push communications strategy first, then start using pull communications strategy after people recognize you and start searching for you using Google.
5) One campaign with lonely ad group with a great list of targeted keywords:
When you are setup a Google AdWords campaign try to make a lot of ad groups with targeted keywords.
If you are a cloth shop and you are selling a casual and formal clothes when you are going to start a campaign on Google AdWords make a two separate ad groups the first one for casual clothes with its targeted keywords and a separate landing page and the second one for formal clothes with its targeted keywords and a separate landing page.
Try to use Google AdWords with the smart way you can and think like a person that uses Google for searching.