The words “client”, “customer” and “consumer” are often confused for one another and used interchangeably.
Many businesses don’t know the difference between the three and don’t really need to either.
However, if you launched a startup and need to determine your business goals and growth, then it’s useful to know the difference.
Let’s start with definitions of the 3 types:
A consumer is:
a person who purchases goods and services for personal use; or
a person or thing that eats or uses something
A customer is:
a person who buys goods or services from a shop or business
A client is:
a person or organization using the services of a lawyer or other professional person or company; or
a person being dealt with by social or medical services
So what are the concept of each type ?
A “client” implies a long-standing relationship as well as the purchase of services, solutions, advice, etc.,
(for example) marketing agencies , Lawyers , SPA and health care. These services and solutions can be personalized and customized for the client.
Usually a client relationship is deeper, requires more involvement, and is more profitable.
A “customer” suggests a one-time sale – like buying something from a grocery store, restaurant, Telecommunications services, etc.
It’s usually only focused on an economic exchange: the purchase of goods/products for a fixed price.
Consumers are usually thought of as the end user – the person who actually uses the product or service. So what’s the difference between a customer and consumer in ?
A mother who purchases pampers from a store is a customer, but her baby (who’ll use the product) is the consumer.
Consumer is more impersonal and often refers to the use of technological products and services (paid or not).
At the End of the Day
Business relationships thrive on mutual respect and benefits, not labels:
“It really doesn’t matter if you call your customers customers, as long as you always treat them like clients and build a long term relationship with them”
Many customers price is not always the deciding factor when choosing between your brand and competitors. As long as you offer good value, other features become key to the decision making process, such as Caring for your customers in their Journey with your brand , the power of your brand, the attractiveness of your website, your quality of service and other intangible factors and Building community with them to gain them as friends too.
Here are 12 Tips to make your customers happy and love your Brand :
1) Build customer happiness by meeting their Expectations
The minimum requirement to simply stay in business to survive is to meet the expectations of your customers. At this level, your customers have no complaints. They are satisfied for the moment but at this point, If a competitor demonstrates that it can and will do more to meet their expectations, your customer will very quickly become ex-customers.
2) Exceed your Customer Expectation
This higher level of customer satisfaction is reached by surprising your customers, Building community with them , going beyond what they expected. Being friendly and care about thier goals and needs with good customer service, followed up by a phone call or meeting to make sure everything is all right.
3) Share your values
To build a strong relationship with your customers, you have to share your & their values together to be on same track.
4) Create a sense of community
With so many social media platforms, there is no excuse for not creating a community. Communities are an effective way to start a conversation with your customers and encourage user-generated content.
5) Always listen (carefully) to what your customers are saying
You are no longer talking at customers, you are talking with them. And it is time you truly started to listen to what they have to say. Your clients and customers are the heroes of your business, and not taking their feedback into account may cause backlash.
6) Admit when you make a mistake
Mistakes happen and customers have many platforms to share their experiences with your company. Don’t get defensive or sensitive if you get called out on something that was your fault. Instead, use these platforms to take responsibility and resolve the issue.
7) Treat a Customer Like a Valued Partner
Take your customer’s feedback seriously and act upon reasonable requests. What’s the point of listening if you’re not going to act on that feedback? Make sure it’s clear that you want your customer’s feedback and that your business truly values them as a partner with you .
8) If there is some kind of an issue, resolve it immediately
If you have a customer with a problem, resolve it immediately. Nothing makes a customer feel more valued and important than when you drop everything to solve their problem.
9) Have the right employees
Employees are extremely important for improving customer loyalty. Employees who buy into the culture are more likely to share their excitement with friends, family and Customers .Make sure your employees have the proper training and tools to enhance the customer experience and caring about them .
10) Offer a loyalty program
Go beyond a reward system and initiate a loyalty program for your customers. Building a loyal customer base helps in several ways ,it saves you from spending big marketing Budget to constantly find new customers, and it helps build a loyal customer base.
11) Reward loyal customers
Offering free goods, discounts and special buying opportunity to regular customers shows them that you value their custom and keeps them coming through the door. Also making gathering for networking with them and building strong community .And of course, it keeps them loving your brand!
12) Deliver and customize your services according to your customer feedback
Always take actions towards your customers feedback and requirements , always make their voice valuable for your brand and take the right actions to serve them which will make them love your brand and be Loyal.
A Satisfied Customer is the best Business Strategy of all.
Google will select 50 students for free training in Online advertising in a “AdCamp “
Ad Camp offers a collaborative curriculum focused on Google’s advertising sales and services operations, an overview of Google’s ad products and insight into the industry.
Up to 50 current university students will be selected to participate in an all-expense-paid AdCamp experience at one of Google’s offices. Participants will get the opportunity to meet with Googlers and interns, compete in a case competition, participate in social activities and get an inside look into helping small and medium businesses thrive.
To apply, students must:
- Be a current student pursuing a Bachelor’s or Master’s degree.
- Be a current student in a country in Europe, Middle-East or Africa.
- Be graduating in 2017 or 2018. Students graduating in November – December 2016 are eligible.
- Demonstrate experience or internships in sales, customer support, account management, marketing or consulting.
- Demonstrate academic excellence.
- Be available to attend all three days of the program. (Depending on your location, you might need to travel to and from Ireland on July 12 and 16th respectively)
- Be fluent in English, as all AdCamp program activities will be conducted in English.
We offer AdCamp programs in multiple regions around the world. Please review the list below for AdCamp locations, dates and application instructions.
Europe , Middle East and Africa
Date: AdCamp EMEA 2016 will take place from the 13 – 15 of July 2016
Location: Google’s European Headquarters in Dublin, Ireland or Google Poland, Wroclaw (participants will be allocated at Google’s discretion)
How to apply: We are now accepting applications for AdCamp EMEA 2016. Please apply here
Application Deadline: 1st March 2016, 23:59 GMT
Marketing research is “the process or set of processes that links the consumers, customers, and end users to the marketer through information.
Information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.
Marketing research unit is the most important function which guide your brand in the right way to achieve it’s marketing goals.
Here are 7 Presentations for Marketing research will help you:
A business plan is a formal statement of your business goals, reasons they are attainable, and plans for reaching them. It’s also contain background information about the organization or team attempting to reach those goals.
The Business plan have many functions too achieve your business goals Like
(Marketing – Finance – HR – Legal – Sales ) you have to make harmony between all functions to achieve your goals.
Here are 12 videos for how to write a perfect business plan in a simple way
1) How to write a Business Plan
2) How To Write A Great Business Plan by Tai Lopez
3)How To Write A Business Plan | How To Start A Business
4) Entrepreneurship Series 2015 – Business Plan Writing 101
5) How to Write a Business Plan Berkeley-Haas
6)How to Write a Business PlanU.S. Small Business Administration
7) Business Plan : Examples and Best Practices of Business Plan Writing
8) Business Plan Presentation – How to write a business plan for investors
9) How to Write a Business Plan in 14 Days
10) How to write a business plan in 6 minutes – template
11)How to Finish Your Business Plan In 1 Day
12) Business Planning : How to Write a Business Plan by e-how
Ahmed & Noha are Egyptian couples prepare for their marriage have an objective to increase their income for the marriage expenses.
Ahmed start in selling Sweet potato by a bike and name it ” By Bike”.
They making a new sweet potato with nutella and other flavors.
Ahmed usually work in the tourism industry , he didn’t give up of the low income in this industry nowadays , and starting his new simple project ” By Bike ” beside his work.
Noha wrote about Ahmed project and their full story behind By Bike.
Her post reached +12,488 shares and their Fan page reached + 19,960 fan and receiving many requests to their items.
Ahmed usually work for 4 hours daily after his work and they have a new vision to spread the concept of small projects which will serve many people.
“We would like to salute Ahmed and Noha , hoping for them the best always in their life”
One of the important parts in marketing is public speaking even for your events or have a presentation or deliver training or explain your Brand vision.
Here you are 12 useful video will help you in public speaking:
1) Five Basic Public Speaking Tips by Toastmasters
2) How to rock the stage – public speaking and presentation skills you can master by Dr Michelle Dickinson
3) 5 Tips To Improve Your Public Speaking – How To Speak Professionally – Speech Speaker Tips
4) 9 Essential Public Speaking Tips – College Info Geek
5) Your Body Language Shapes Who You Are | Amy Cuddy | TED Talks
6) How to Overcome the Fear of Public Speaking: 3 Tips
7) Public Speaking Tip The Power of the Pause
8) TEDxFlanders – Lars Sudmann – On public speaking
9) Julian Treasure: How to speak so that people want to listen
10) 5 Tips For Public Speaking – For beginners!
11) The 7 secrets of the greatest speakers in history | Richard Greene
12) 33 Public Speaking Tips to Keep Your Audience from Falling Asleep
Developing your self is easily nowadays that before , You need just an internet , Laptop – Tablet – PC or mobile
and the most important part using your inner power and believe in yourself.
Here are top 32 Free online Courses online in Different fields:
“Choose the most suitable website which related to your training and development objectives , Share your experience and train people , Add value , implement what you learn and share this sources too your network”
In the middle of a meeting for a marketing team someone shout “we need to create customers need”
Wait, “Create a customer need?! How come!
Of course that you have listened to Cold play’s song “Fix You”, in this song Chris Martin “the lead vocalist” says that “When you try your best, but you don’t succeed, when you get what you want, but not what you need”
Hang on a second! “Get what you want, not what you need”?! What is the difference?
For a decade, marketers think that what people want is what they need, actually it’s wrong.
If we want to describe the word “need” it will be “felt of deprivation”, it’s a human nature such as hunger.
A need could be physical needs such as food, social need such as belonging or individual need such as knowledge.
If we want to describe “Want” it will be “A need that depends on culture or personality”.
Let’s take an example, if an Egyptian guy is feeling hungry and he has two options to eat, first one Egyptian food and the second one is Chinese food, so:
The need: Hunger “Human nature”
The want depends on culture: Egyptian food.
The want depends on personality: Chinese food.
So, should the marketer focus on need or want?
The marketing process starts with marketing research to know the marketplace, needs and wants, then marketing strategy and planning to decide how to reach these customers, then marketing communications to communicate with the target segmentation such as advertising, at the last stage in the marketing process is to capture value in return.
So, the marketing research department should focus on need and want, and the marketing communications should focus on want and demand.
What is demand?
It’s a want based on purchasing power.
So, the last step in the marketing process “Capture value in return” should focus on demand “people who have the power of buying”.
What do you think when someone in the marketing department told you “We will create need”?
Advertisers can drive more earned media and brand influence with our new conversational ads.
These formats, exclusive to Twitter, make it even easier for consumers to engage with and then spread a brand’s campaign message. It’s a powerful way for advertisers to extend their presence across Twitter.
How it works
For many years, marketers have successfully increased their brand engagement using Promoted Tweets with compelling images or videos and campaign hashtags that drive Retweets, likes, and follows. Conversational ads take this a step further by including call to action buttons with customizable hashtags that encourage consumer engagement.
When a call to action button is tapped, the Tweet composer opens with a pre-populated brand message accompanied by the creative and hashtag buttons. The consumer can then personalize the Tweet and share it with his or her followers.
As a thank you, the consumer then receives a message from the brand for having engaged with the Tweet.
Finally, the new Tweet appears to the consumer’s followers in their timelines, and it includes the brand’s original photo or video. Each shared Tweet is powerful because it drives earned media for the brand at no extra cost, resulting in higher ROI. Additionally, research has shown that organic conversation about a brand