- The number of people you reached with your ads
- How much time people spent looking at your ads
- The historical relationships between the attention people give ads and the results from ad recall surveys
A new billboard on October village for violence against women.
This billboard is part of a campaign Brought by UN Women Egypt ,
The Associate Creative director of FP7 Cairo and one of the responsible team of this campaign describe Billboard idea :
In the morning the ad seems plain and simple, only featuring a portrait of a girl and a simple message “once upon a time, a princess fell in love with a prince. Do you know this story?”.
A story we’re all familiar with. At night however, the billboard lights up revealing bruises and scars that were printed on the back of the ad and are only visible when back-lit, turning the girl into a violence victim.
The rest of the message also appears “once upon a time, a princess fell in love with a prince. Do you know this story? Violence against women is a crime punishable by law. Speak Up”
This ad is a manifestation of real life. Just like the ad will keep lighting on and off everyday, the cycle of violence never ends if people choose to remain silent.
This billboard is part of campaign which will be appear soon on TV.
“It’s important only when you make your campaign even through offline or digital channels to be different and creative with an objective to deliver your message in a perfect way to the audience.”
Social media analytic tools are essential for any Brand to measure always the impact on your activity , for competitor analysis and know always Customer needs and inquiry.
Consumers and businesses alike have something to learn from just about all of your social media interactions.
How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter?
Here are Top 50 Social Media Analytic tools will help your business:
quintly is the social media analytic and bench marking tool for professionals. Track and measure Facebook, Twitter, YouTube, Google+, LinkedIn & Instagram.
As an analytics tool, Nuvi can see what others cannot see in terms of Facebook conversations, including private and public posts. This means you can get insights into what people are saying behind the scenes that can help you to further shape your social media messages.
Talkwalker is an enterprise social listening platform that crawls over 500 million websites from 150 million sources. The tool can monitor and analyze mentions of a brand, company, keyword/s, key staff members, social channels across social networks, news websites, blog, forums and more. Talkwalker has an easy to use platform that is incredibly powerful and can also be easily integrated with other platforms so you can track correlations between social data and other kinds of data, such as sales data.
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 600 billion posts, Crimson Hexagon’s platform helps hundreds of brands and agencies answer critical business questions through the insights derived from social data.
This fantastic Twitter analytics tool is a favorite among many. It provides detailed information about followers along with their activity. You can even access statistics such as the number of followers that are online or your standard posting schedule etc. It also categorizes your followers based on authority, total tweets, activity, and number of followers.
SumAll is a multitasking tool. You can connect multiple social media accounts such as Facebook, Twitter, or LinkedIn together and SumAll will mail you reports every week. These reports contain data and insights on the latest changes, broken down on a daily and weekly basis. Plus, you also get a web dashboard from where you can access the report.
Simply Measured takes complex social media data and converts them into visuals that are extremely simple to understand. This unique feature is available as soon as the tool is set up. You can also export the data into Excel or PowerPoint. Dashboards are easy to create and easy to access. You can use the tool to automate processes, mail alerts, and schedule reports.
Twitter comes with its own analytics tool and it is simply called Twitter Analytics. This tool provides a monthly overview of the user’s tweet performance across all areas of engagement including re-tweets, clicks, favorites, mentions etc. You also get to view specific tweet impressions and export reports as well. A detailed breakdown on all tweet engagements can also be obtained.
This analytic tool is exclusively meant for Facebook page administrators. The tool provides detailed statistics on fans, posts, and reach. An ‘Insights’ tab allows you to create a ‘Pages to Watch’ list to help you track the performance of other pages.
Added as the new Social Reports feature to Google Analytics, this tool helps you observe your conversion rates. You can also use Google Social Analytics to monitor the behavior of users from other social media sites. The tool comes with an ‘Activity Stream’ that allows you to get a real-time view of how you are being talked about on various social media platforms.
This tool is a boon for Pinterest users. Why? Well, for starters, you can access it straight from your Pinterest profile. Then, you get a dashboard that lets you view insights related to your marketing efforts on Pinterest. You can view the developments that have happened in areas such as followers, impressions, audience, and engagement. You also get detailed and specific reports on each of these areas and on the performance of your boards and posts.
SocialBro provides you with insights on your marketing campaigns, as well as your Twitter account. For instance, the real-time analytics feature lets you access information on users who are active and have tweeted within the last ten minutes. This helps you determine precise times when people are actually active. Then, you get various account insights such as number of followers, number of users who have not followed you back, follower time-zones and more.
Quintly comes with a free plan that provides you with analytics access for 3 Facebook pages, where you can get statistics on various engagement metrics such as comments, shares, or likes. You can also get detailed statistics on the growth of followers. Some of its other features include comparison graphs for multiple pages.
Cyfe is an all-in-one business dashboard app that helps you easily monitor and analyze all of your vital business data in one place. You can connect your website, blog, email, social media accounts, and much more to your Cyfe dashboards. Cyfe helps save a ton of time by bringing all the business performance data under one roof without having to log into multiple services everyday.
This website offers a simple but effective service of allowing you to track the usage of URLs, keywords or Twitter hashtags. The service is uncomplicated, straightforward and effective. Once the results are generated, you can view the number of posts according to a timeline, the amount of usage on top sites, share retweets and the most influential posts.
Viralwoot is a tool which specifically caters to Pinterest users, allowing them to schedule and promote their repins and pins. It also allows users to set up notifications for pins, track relevant metrics of Pinterest, analyze quality, understand the best time of the day for posting, generate SEO analysis for Pinterest and many other useful functions.
The SocialBakers analytics tool gives users insights based on the data gathered by monitoring the social media profiles on the most popular social media websites like Twitter, Facebook, YouTube, LinkedIn, Instagram, Google+ and VK. It allows users to measure the growth of their fan base, examine rates of interaction and engagement, improve social media presence, compare performance with competitors and generate reports.
This analytics portal will show you detailed statistics for all of your alerts, including the ability to compare two or more against each other. For each keyword or phrase that you are monitoring on social media, you will be able to see sentiment analysis, geolocation, the different sources mentions are coming from, the most influential websites and Twitter users talking about your term, and more. The tool also allows you to export your statistics into a ready-to-present PDF.
Wolfram Alpha is designed to directly provide answers to queries instead of suggesting a list of websites where you may find them. The personal Analytics tool that this company provides for Facebook accounts gives you the power to understand how your connections relate to each other, the approximate geographical distribution of your friend list and other useful functions like finding which words are most used by you.
Bitly Brand Tools allow you to better understand your audience on social platforms like Facebook, Twitter and Google+. You are able to track useful metrics like the number of users, number of clicks, number of clicks per user, and the number of visitors through different devices like desktops, mobiles and tablets. Using this data you can find out the impact of your social media marketing strategy.
Social Mention can be used to search the usage of certain words in blogs, articles, updates and other such user generated content across more than a hundred social media sites including Twitter, Facebook, YouTube, Google+ and many more. Using this tool you can track the conversations that people are having about a particular subject in real-time.
Twitter Counter provides analytics specifically for Twitter. It can be used to find patterns and trends in your followers and the users you follow. You also get a better understanding of the performance of your Twitter account by making use of the metrics that this tool provides, which include seeing the number of visitors and tracking the number of followers.
Hashtagify is very useful when deciding which hashtag to use while posting a Tweet. It shows the most popular hastags and how influential they have been since the past week or month. You can get statistics on particular hashtags using the tool’s search function and compare statistics of each hashtag to better see the correlation between different subjects.
Twitalyzer provides a comprehensive variety of metrics which would prove to be invaluable to your social media marketing strategy – especially if you are using Twitter as your primary communication platform. By using this tool, it becomes possible to better understand which marketing effort is generating the most response in real time.
The Sysomos tool behaves like a search engine for social media. It provides the ability to track the usage of certain topics on various social media platforms across the world. The statistics it offers, are based on past history and real-time, allowing you to see the popularity and impact of the conversations which are related to your field of interest.
Trackur allows people to track updates, posts, articles and conversations that people are having about their organizations or brands. The tool can scan a wide variety of media including images and videos to check the usage of keywords so that professionals will be able to monitor the reputation of their brand in real-time.
Brandwatch is a social monitoring platform specialising in deep social listening and analytics. Currently, the crawlers draw data from approximately 80 million individual sources across the internet on a daily basis. This includes all the major open social networks including Twitter, Facebook, Google+, as well all other major social sites like Pinterest, Instagram, Flickr, YouTube, Tumblr and the vast majority of news and review sites, blogs and forums that exist on the internet.
Tweriod is a simple but effective tool for Twitter users which helps them decide the best time to post their Tweets. It analyzes the posting times of your tweets as well as the tweets of your followers to provide the ideal time to publish tweets. You get reports according to the days of the week and time of the day, and its efficacy improves as the number of followers you gather increases.
Shoutlet lets you view the performance of many different social media platforms on a single dashboard and helps gain useful insights from statistical data which is gathered from social media sites like Twitter, Facebook, Google+, Foursquare, YouTube and LinkedIn. You can even build your social media strategy and track its progression using the Social Switchboard function of this tool.
This powerful social media analytics tool provided by IBM helps you understand the opinions and attitudes that people have towards your brand by analyzing the trends in social media. With this tool, it becomes possible to create a customized social media strategy by predicting the needs of your customers and identifying the primary influencers within your network.
Twilert is a service which sends you an email every time someone mentions any of your interests on the Twitter platform. You can customize the keywords that you use and the frequency of the emails to either gain updates hourly, daily, weekly or in real time.
SocialEars helps you better understand who the most influential people in your list of followers are and what they are talking about. It also provides other effective functions which help you optimize your content, analyze trends, measure the success of your social media efforts and compare the statistics with your competitors.
Hashtracking is extremely useful for hashtag campaigns which form a major part of marketing strategies on Twitter. You can gain insights about the trends and popularity of hashtags on Twitter and Instagram from past usage and in real time. You can even analyze influencers, contributors and images on Instagram which would be presented in the form of infographics and charts.
TrueSocialMetrics is a social media analytics tool inspired by expertise of Avinash Kaushik and designed to help marketing specialists improve their social media presence and it’s impact on business. It helps you save time on reporting by analyzing all top social networks like Twitter, Facebook, Google+, LinkedIn and more in one dashboard. The tool’s comprehensive content analytics and competitive analysis provide insights for improving your ROI.
This handy tool allows you to analyze the performance of your website or blogging site. You need a Twitter handle to use this tool, and it provides a wide variety of services which includes showing the number of shares, pins or retweets that the website has seen, the most popular posts on the website and which platforms are most popular for sharing content on your website.
TweetReach by UnionMetrics provides comprehensive Twitter analytics on reach, exposure, performance and engagement. TweetReach Pro Trackers continuously analyze all Tweets about any keyword, topic, hashtag, URL or Twitter account in real-time, providing details on how large and how active the conversation is as well as the size and engagement of the audience. All of the results are displayed in eye-catching charts and digestible reports.
This useful tool from ExactTarget helps you not only monitor the online chatter about your brand, but it also gives you the ability to respond to comments, complaints and questions in real time. Radian6 monitors traffic from more than 650 million sources from popular social media sites like YouTube, Facebook, Twitter and it even keeps track of mentions on news, forums and blogs to give you an accurate idea of the conversations people are having.
Rival IQ measures the effectiveness of your marketing campaign on multiple social networks. It provides data which you can use to decide keywords and website content, and it also compares your statistics with the competitors and markets that you are interested in. The metrics provided are proactive and easy to understand, which helps you quickly take decisions in the right direction.
This tool is a free service which offers analytics of an audience that is more than 450 million people strong. It enables you to understand the kind of content that your audience is most receptive towards, suggests ways of improving the performance of your website in terms of page views, repeat visits and time spent on pages.
The Engagor tools allows you to efficiently use your social media team to interact with a large number of customers across many different social media websites and helps you gain insights into the online activities and behavior of your customers. You can monitor and track conversations regarding your brand on forums, blogs, news sites and other social media and respond to them in real-time.
Digimind Social is an award-winning social listening tool that enables brands around the world to instantly understand their online presence and competitive standing, and use these insights to inform marketing, communications and audience engagement strategies. Digimind Social incorporates data from both social platforms and search engines giving brands a more complete picture of their digital footprints.
Brand24 is a cost effective and powerful social media analytics tool. It is highly effective in its monitoring efforts and keeps you on the right track. The tool comes with a web-based dashboard that hosts insights in real-time and provides detailed statistics regarding your content, as well as your audience. From robust customer engagement to assistance with sales leads, Brand24 is truly a social media marketer’s delight.
This analytics tool for Pinterest is great for tracking your growth in areas such as re-pins, followers, and likes. You can also use it to search for conversations that are relevant to your market and connect with influencers. Tailwind helps you figure out your fan engagement levels in comparison to your competitor’s. A ‘heatmaps’ feature lets you monitor the viral capabilities of a post and provides insights on the right time to pin or the best day to pin, depending on audience engagement.
Piqora is social media analytics tool, specifically developed for Pinterest. It offers features such as promotion tools and pin scheduling. The analytics feature helps you determine when to pin the right content or what images are popular among boards. The tool also helps you identify influencers, trends, brand advocates, competitors etc.
This tool helps you monitor content on all major social media platforms such aas Facebook, Twitter, YouTube, Tumblr, Instagram etc. You can create benchmarks against competitors and identify the most engaged audiences. The tool also tracks the performance levels of your content, with the objective of improving engagement and reach.
Synthesio is an analytics tool that provides users with access to both mainstream and social media data on a large scale basis. It comes with a content aggregation system that is designed to manage massive amounts of data by collecting, indexing, and storing it. This data is further used for analytics.
Developed as a dedicated analytics tool for Instagram, Iconosquare allows users to access insights on likes, comment, followers, posts etc. Data breakdown is available on a monthly or weekly basis. A summary of the core statistics is also mailed to you once you click the option on the dashboard.
A relatively new arrival on the scene, MutualMind is a social media analytics tool that helps users make sense of sentiments, track conversations, note key influencers etc. The tool provides insights on aspects such as what marketing strategy to employ and how to enhance positioning etc.
This open source tool comes with a ton of features in its basket. A graphical tool called Query Builder helps users to edit or create filters. An Arrow dashboard serves as a visualization tool, helping users visualize data obtained from the data stream.
NetVibes helps social media marketers do a lot of stuff. For starters, they can track competitors, clients, customers etc. Users can even access data relating to their reputation on various social media outlets. Analysis of real-time results is another great feature with this tool. Users also get a dashboard for media monitoring.
Now it’s your turn to measure always the impact on your Business through the power of Social Media
Tools credit in this article:
Learn how to Create & Develop your content marketing strategy/planning and implementation in 20 Hours training:
” Content Marketing Training Program” Starting 29/11.
You will learn about content marketing importance, types, techniques, how to be a content driven organization, transform your Social Brand to a social business.
Content Marketing training will cover:
1) Define your content marketing scope, techniques and types.
2) Understand the new social customer trends, behavior and influence.
3) Develop your content marketing strategy/planning and implementation.
4) Content Marketing role in SEO cycle.
5) Content Measurement tools
6) How to create your content and inspiring tools.
7) Brainstorming ideas
8) Crafting your plan and editorial calendar.
9) Become a content driven organization.
10) Best methods to promote your content
11) Developing your brand voice
12) Case Studies
14) Open Discussion.
Training length: 5 days (20 Hours)
Dates: 29/11 , 01/12 / 03/12 / 06/12 , 08/12
Time: (06:30 PM To 10:00 PM)
Location: 28 Al Sheikh Mohammed Al Nadi, from Mostafa El-Nahaas, Nasr City, IMFND.
Digital Marketing Manager – Mega Zone
+ 10 years Experience in Marketing Industry.
Former SEM for Bezaat, Digital Marketing Consultant for +15 Companies Cross MENA.
Train +1000 persons in Digital Marketing field.
850 EGP per person
1) Coaching during & after the training in #imfnd_community.
2) Certificate of completion from Integrated Marketing Foundation (imfnd).
3) Coffee break.
4) Digital Material.
Contact us now to reserve your seat and one of imfnd team will contact you soon:
01026688636 – 01018880051 / email@example.com.
Big Move from Facebook.
Fcommerce officially ready
You Can buy physical products Like:
In your marketing activity you need several times to make landing pages for different marketing objectives.
Some of these objectives :
A) Making registration form for leads generation.
B) Making Survey.
C) Create your event landing page.
Here you are 11 steps to create your own landing page in a simple way:
1) First step go to website of google forms :
and click on google forms.
2) Click + icon on the left and create a new form.
3) Name your landing page and optimize form setting
After that start write your questions in ” Question Title ”
4) Choose your question type
“Text – paragraph text – Multi choice
Checkboxes – Choose from a list – Scale – Grid ”
5) Making variety in your questions type.
6) Write your final message after finish registration as you want and check settings of the confirmation page
7) You will find send form to different channels like Facebook , Twitter and Google +
and the specific email to send Via
8) You will find option on the top button ” Change Theme” and on the right multi choices for themes to choose
9) If you want to connect this form with your website in a separate landing page:
a: make new page on your website
b: click on embed page button
c: paste the HTML Code in your page on website
10) Check your audience response by click on “View responses ”
11) You can import your responses through excel sheet or share it with your colleagues.
“Now your landing page is ready to use to help you in your marketing activity. “
|The new event format by Webit – the DIGIT Series is attracting the C-level executives from Turkey and rest of the world
Sponsored by Integrated Marketing Foundation – imfnd
Paving the Future of Digital – this is the moto of DIGIT.EMEA and it is the fact. An amazing list of speakers is to take part in 7 parallel events, over 40 workshops and meetups and of-course in the world famous social agenda of every Webit event.
The DIGIT.EMEA is to be held on 18-19 November, 2015 in Istanbul. There are 2 main stages – Marketing and Tech stage and 5 more parallel auditoriums where SoftLayer, an IBM company is holding its invitation only top CTO’s round table, led by the Global CTO, Marc Jones, Sociomantic, Akamai, Paypal are having their events and further more 40 other companies are hosting their meetup. You may also take part in the investors day and the starup pitches.
The unique part of DIGIT.EMEA in 2015 is the amazing delegate’s list, representing the Who is Who in the industry, including the names of the major decision makers and executives from Turkey and rest of the world representing the marketing, tech, digital, media and investment domains.
Wheather you are looking to establish a thought leadership, to connect with current or potential clients and partners, to attract media attention, to launch a new product or to hear the future trends from the people who set them – DIGIT.EMEA is the place to be in 2015 in Istanbul.
You may still book your tickets (only limited number left and event is to be sold out soon).
As imfnd Sponsor this international event you will enjoy 20% discount code as you are member in #imfnd_Community.
Always we involve in the top international Events to deliver the latest trends and case studies in Marketing Industry Worldwide to our awesome community members.
Instagram announced that:
Advertisers can now pursue business objectives including broader brand campaigns optimized for reach and frequency, as well as performance campaigns to drive website conversions.
Now businesses around the globe can run ads easier than ever with the flexibility to drive more business objectives.
By optimizing for reach & frequency, advertisers can manage the number of people they reach with their Instagram ads and how frequently the ads are shown. To make media planning and buying even easier, advertisers can also control the reach and frequency of campaigns across Instagram and Facebook.
In addition, performance advertisers can now optimize delivery of their ads to people who are most likely to take an action on their website—driving more efficient performance on Instagram, or for campaigns running across Facebook and Instagram. Our goal is to remove friction and give businesses the most bang for their advertising buck.
Instagram Advice advertisers to use better ways for telling a story:
Since launching carousel ads in June, businesses have found unique and compelling ways to tell their brand story to help increase awareness and drive affinity. On average, Instagram carousel campaigns have performed better for ad recall than single photo campaigns, driving an additional 2.5 point lift in ad recall.* Given the strong performance, we’re extending the ability to buy Instagram carousel ads through our self-serve interfaces: the Ads API, Power Editor and Ads Manager. By opening up the way advertisers can buy, businesses of all sizes around the world now have more flexible targeting, call-to-action button options, and can customize their offsite links to help drive maximum return.
We are pleased to announce the winner of our competition to attend the biggest international Digital Marketing
Conference in Turkey in November 2015.
The winner : Hoda Abulila
She wrote very informative article worth to take place 1 in the competition
Here are here article about:
Your Guide to Use SEO Power Suite Software For Higher website ranking &Traffic
Before you read this article, I need to mention 2 points:
- This article is for SEO specialist.
- This article is too long.
Hoda Article focus on Full Guide about SEO PowerSuite from A-Z , The SEO Power suite is free and complete software package for successful search engine optimization, SEO PowerSuite is a set of 4 tools in one package.
1- Rank Tracker, is tool used for keyword Research as well as tracking ranking in search Engines
2- Website Auditor, deals with website structure and content optimization
3- SEO SpyGlass will find all backlinks to a given website and analyze them in detail
4- and Link Assistant. Is a perfect tool for link building and management?
She will go deeply for each tool with photos for each step and clarify how to use these tools and achieve your Search Engine optimization goals.
Link of the Article:
Thanks again for our community members who apply for our competition hoping for you the best always :).
Today was launching a successful event with new success story from Integrated Marketing Foundation team.
With international speakers from Facebook , Twitter , DMS , Integrated Marketing Foundation , Shazam and Yahoo
Starting today The Marketing Kingdom Conference and will finish it tomorrow with another great speakers.
I delivered today speech about Mobile Marketing focusing on 4 main Parts :
- Mobile Marketing Stats worldwide , MENA with focusing on Egyptian marketing and the power of Online purchasing.
- Top 9 reasons to use mobile marketing
- 3 case studies covered the top 3 reasons to use mobile marketing.
- 4 keys for successful mobile marketing strategy
Part 1 covered:
a) Mobile Internet ad spending worldwide
b) Net Digital ad revenue VS net mobile ad revenue
c) Mobile internet ad spending by region.
d) Smartphones users in Arab world.
e) Egypt mobile stats.
f) Online purchasing stats in Arab world.
g) Online purchasing stats in Egypt.
Part 2 covered:
9 reasons to use mobile marketing:
- cost efficiency
- customer service
- brand awareness
Part 3 covered the following case studies:
UK’s first interactive virtual grocery store
Tesco unveils UK’s first interactive virtual grocery store at Gatwick.
Coming home from holiday is bad enough, without the added hassle of returning to an empty fridge. Tesco is revealing a new solution, by opening the UK’s first interactive virtual grocery store in Gatwick’s North Terminal.
2) Place IKEA furniture in your home with augmented reality:
The 2014 IKEA catalog gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalog with the IKEA catalog application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalog on your smartphone or tablet. Then simply place the printed IKEA catalog where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it will look in your home!
3) The Volkswagen Beetle. Juiced Up
Awesome integrated campaign between offline and Mobile marketing to increase awareness about Beetle 2012
Last part covered the 4 keys for successful mobile marketing strategy:
It is important that you invite consumers to engage with your brand rather than intrude on them. Making consumers feel secure that you respect their privacy and safety is the critical first step.
Does the content truly relate to the needs of the consumer, when and where they need it? Mobile enables brands to deliver relevant content that responds to consumer needs/wants at the precise moment of desire. If your content doesn’t address that desire in a moment’s glance, you’ve lost your consumer.
Mobile offers unprecedented ability to serve location-relevant content to your consumer. In practice, this means you should create enough modular content that is tailored to multiple locations. Location-enabled ads thread content with context to produce unprecedented outreach.
Mobile removes the friction between desire and attainment, problem and solution. When desires or problems arise, your brand must be there ready to serve. By being accessible, keeping things simple and direct, and providing immediate solutions, your brand will able to meet the consumer at whatever stage of the purchase cycle he is in.
You can download the full presentation here:
- Mobile Marketing association
- Smart insights
- pay for it
- Egyptian central bank
- CMO Council
We would like to than our Mass communication arm ( Balance Group ) for covering the event.
and special thanks to my brother ” Mohamed Tolba ” , CEO – Balance group for covering the event by him self to make it successful
Thank you all for this great day 🙂