Overview:

You will learn how to use advanced tips and tools to optimize your campaign and know all the key players and how to connect your content (website, app, video, game, etc.) with quality advertisers. We'll discuss the difference between selling directly and working through third parties like ad networks and ad exchanges., we'll dive into your business model and figure out what are the right moves for you Will discuss advertising over Google networks With real campaign on Facebook and on google platform with coaching.

1- Theoretical part:
Using the PowerPoint presentation, Videos, Readymade examples from real campaigns and search engine results to
be used as case studies:

•  Intro to websites, Landing pages and search engines from the SEM point of view
• SEM definition & importance
• SEM usage & objectives & benefits
• SEM advantage and disadvantage
• SEM strategies & Terminology
• Kinds of Search Engine Marketing "Types of Campaigns" --- Search, Display, Videos
• How Search Engine Marketing can Gain Your Business
• What is Google AdWords
• How it works
• Benefits of Adwords
• How to use Adwords
• Ad group
• Campaigns implementation " Search, Display, Videos"
• Quality Ads
• Ad Extensions
• Campaign Creation
• Campaign's enhancement
• Reporting

2- Practical part:

• How Adwords work -
• What to track based on your goals (branding/website traffic/conversions)
• Campaigns structure "Search - Display - Video" - How costs and budgets are calculated
• Understanding ad position and ad rank - Different targeting methods available
• Account Organization
• Account management
• Setting up a new account
• Setting up a campaign with basic and advanced settings
• Campaigns, ad groups and ads status
• Keyword matching options and status
• Negative keywords
• Using the keyword planner
• Using display planner
• Quality Score
• Different ad formats available
• Different ad extensions available
• Campaigns enhancements "Modifications options and tools"

3- Google Certificate:

• Announcement for the whole exams with getting closer with the fundamentals & Videos Only.
• Fundamentals examination curriculums.