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Integrated MarketingCommunications Duration : 20 hours
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Price

750 EGP

DURATION

20 Credit Hours

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Content Marketing

This course will give you a complete Introduces you to the fundamentals of Integrated Marketing Communications (IMC). You will  learn and apply the IMC planning process and examine the role of integration to ensure consistency of creative strategy and complementary use of traditional and digital media.

You will know how to harmonize your marketing channels with effectiveness according to your Marketing goals.

REVIEWS

  • Very professional and friendly place , thanks for you all.
    Wessam Mahmoud Saleh
  • The best team, best place, Allah with you and always be on the top :) My Best Wishes.
    Zeinab Ali
  • Very useful courses and very friendly and amazing people its a plus to be in imfnd community.
    Paky Rashed
  • Helpful staff, comfortable sessions room and interesting subjects ... What else do we need to have an awesome learning experience :)
    Reda Ahmed

Outline

  • IMC: Foundation, Key Principles & Agency Structure
  • IMC Planning, Segmentation & Targeting
  • Traditional Media in IMC
  • Digital Media in IMC
  • Public Relations & Publicity
  • Direct Marketing & Sales Promotion
  • Measurement & Evaluation in IMC
  • Advertising offline and online
  • Sales promotion offline and online
  • Exhibitions and activation offline and integrate it online
  1. 1.You will know how to harmonize your marketing channels with effectiveness according to your Marketing goals .
  2. Demonstrate a thorough knowledge of the workings and expectations of the IMC program.
  3. Identify how market research, segmentation, branding and positioning relate to the process of creating and placing successful advertising and promotions.
  4. Explain how effective creative strategies are developed and implemented.
  5. Construct a targeted media plan, taking into account the advantages and disadvantages of each medium.
  6. Identify key marketing communications components and understand the importance of integrating them across media.
  7. Define how social/digital/interactive media can be used to market a brand.
  8. Recognize the role of public relations in IMC and construct the basic elements of a public relations plan.
  9. Cite the methods that marketers can use to evaluate the effectiveness of an IMC campaign.

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CONTACT INFO

Address:
El Serag Building, Building 2, Entrance 4, 4th Floor, Office 43, Nasr City, Cairo

Hotline :
Phone: ‎‎(+2) 01555553867
Phone: (+2) 01026688635
landline 20222712156
Email:  hello@imfnd.com

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