Social Media Advertising Landscape:
1) Advanced Facebook engagement strategies.
2) How to create custom and lookalike audiences in Ads Manager.
3) How to use tracking pixels and how to create retargeting ads.
4) How to create your product catalogs advert.
Facebook Ads: Bidding Budgets and Schedules strategies.
5) The basics of A/B Split testing.
6) Messenger Ads
7) Facebook Reporting.
8) Spying tools for your competitors
9) Facebook ads 3rd part tools
10) Case studies
11) Final project
1) You need to have a Facebook Business page setup.
2) Have a basic understanding of the platform.
3) Please bring a laptop/tablet.
4) Prepare a budget at least to be 20$ as the workshop’s project will be dedicated to your company.