Online buyer persona
– Different between “Segment – targeting – buyer personas”
– Create your online buyer personas
– Tools will help us to create our buyer personas
Newsjacking & Real-Time Marketing Tactics
– Importance of keep update with the social media trends and updates for brands.
– Tools to help us find digital & social trends and updates
– Avoid using Newsjacking in a silly way
– How to set your real-time marketing plan
– Case studies.
– How to generate ideas?
– Top tools to generate content ideas
– Designs tools for social media
– Tips & tricks to generate the most efficient ideas for your brand.
Content Creation process:
– website content creation tips.
– social media content creation tips
– Headlines generator tools
– content strategy
– content planning calendar