Introduction to Social Media:
- Social Media Statistics
- Social Media listening tools
Crisis Management for Social Media:
- Crisis Assessment
- How to monitor your crisis
- Responding to a Crisis
- Set your crisis plan in the most effective way with different scenarios
- Case Studies
Social Media Monitoring:
- Social media monitoring process
- Gathering Insights, Social Media Monitoring & Reporting
- SM Monitoring tools
Facebook analytics and page creation:
- business manager setup
- page creation tips
- page insights tips
Twitter Analytics & Management Tips
LinkedIn Management Tips
Facebook Organic engagement tips
Instagram Organic engagement tips
Social Media Plans & Strategy:
- Building social media strategies
- Analyze Your current social media situation
- Set Your Social Media Objectives.
- Start your Social Media Actions.
Online buyer persona:
- Different between “Segment – targeting – buyer personas”
- Create your online buyer personas
- Tools will help us to create our buyer person
News jacking & Real-Time Marketing Tactics:
- Importance of keep update with the social media trends and updates for brands.
- Tools to help us find digital & social trends and updates
- Avoid use News jacking in a silly way
- How to set your real-time marketing plan
- Case studies.
- How to generate ideas?
- Top tools to generate content ideas
- Designs tools for social media
- Tips & tricks to generate the most efficient ideas for your brand.
Content Creation process:
- website content creation tips.
- social media content creation tips
- Headlines generator tools
- content strategy
- content planning calendar
- Creative hub tips
- Facebook ads types
- Engagement ads tips
- Video views tips
- Awareness tactics
- Target optimization tactics and how to reach the right customers
- Traffic to website tips
- messenger ads
- Lead generation tips and tricks
- Budget optimization and how to achieve the maximum results with the lower cost!
- Custom audience
- Lookalike audience
- Instagram ads from the app
- Ads reporting
Search Engine Optimization:
- Google ranking factors 2021
- Technical SEO Tactics
- Technical SEO Tools
Keywords: The Foundation of SEO.
- Why you need a keyword research plan
- How to research keywords.
- Tools to help you analyze keywords.
- Understanding keyword attributes.
- Ongoing keyword evaluation.
- How Search Engines and People View Web Pages.
- Defining your audience, topics, angle, and style.
- Optimizing for site structure.
- Optimizing non-text components of a web page.
- On page optimization tips
- Analyzing content quality.
- Understanding the importance of links.
- Building internal links.
- Earning external links.
- Finding link-Earning opportunities.
- Executing a link-Earning strategy.
Measuring SEO Effectiveness:
- Measuring SEO performance.
- Analyzing keywords.
- Analyzing links.
- SEO Tools
SEO Plan Process
- Google advertising landscape
- How to setup your google account
- keywords planner
- Search Engine ads tips
- Campaign structure
- ad group tactics
- keywords tactics
- budget optimization
- Search Engine ads advanced tips
- bidding strategies
- ad extensions tactics
- landing page optimization
- Display advertising tips
- YouTube ads tips
- Display planner tips
- App install tips
- Ads reporting tips and what are beyond numbers
- SEO Strategy
- Content Planning tactics
- Media Planning
- Media Buying tips and tricks