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Marketing Planning & Strategy

EGP3000

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Description

  • The nature of strategic management.
  • Stage One: Where are we now? (Analysis)
  • Stage Two: Where do we want to go? (Formulation)
  • Stage Three: How might we get there? (Choice)
  • Stage Four: Which way is the best? (Evaluation)
  • Stage Five: Action plan and process including case studies and practical tips. 
  • Stage six: How can we ensure arrival? (Control and plan B)
  • Strategic Business Plan assembly.

 

Additional information

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