Marketing Research

EGP2000EGP2500

Now it’s the perfect time to develop your Marketing knowledge.
imfnd Academy will help its ambassadors achieve enhance their experiences in marketing through our workshop “Marketing Research.”

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Description

Day1:
– Definition, Importance, Budget
– List of Major Marketing Research Companies Across the Arab World
– The Marketing Research Process
o Step 1: Define the problem, the decision Alternatives, and the research Objectives
o Step 2: Develop the Research Plan
” Data Sources
” Primary
” Secondary
” Research Approach
” Qualitative
” Quantitative

Day2:
– The Marketing Research Process
o Step 2: Develop the Research Plan
” Research Instruments
” Questionnaires
” Qualitative Measures
” Technological Devices
” Sampling Plan
” Sampling unit
” Sampling size
” Sampling procedure

 

Additional information

Online / Offline

Online, Offline

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