Introduction to Social Media:
- Social Media Statistics
Social Media Listening:
- Social Media listening tools
Crisis Management for Social Media:
- Crisis Assessment
- How to monitor your crisis
- Responding to a Crisis
- Set your crisis plan in the most effective way with different scenarios
- Case Studies
Social Media Monitoring:
- Social media monitoring process
- Gathering Insights, Social Media Monitoring & Reporting
- SM Monitoring tools
Facebook analytics and page creation:
- business manager setup
- page creation tips
- page insights tips
- Twitter Analytics & Management Tips
- LinkedIn Management Tips
- Facebook Organic engagement tips
- Instagram Organic engagement tips
Social Media Plans & Strategy:
- Building social media strategies
- Analyze Your current social media situation
- Set Your Social Media Objectives.
- Start your Social Media Actions.
Online buyer persona
- Different between “Segment – targeting – buyer personas”
- Create your online buyer personas
- Tools will help us to create our buyer personas
Newsjacking & Real-Time Marketing Tactics
- Importance of keep update with the social media trends and updates for brands.
- Tools to help us find digital & social trends and updates
- Avoid use Newsjacking in a silly way
- How to set your real-time marketing plan
- Case studies.
- How to generate ideas?
- Top tools to generate content ideas
- Designs tools for social media
- Tips & tricks to generate the most efficient ideas for your brand.
Content Creation process:
- website content creation tips.
- social media content creation tips
- Headlines generator tools
- content strategy
- content planning calendar
- Facebook audience insights
- Creative hub tips
- Facebook ads types
- Engagement ads tips
- Video views tips
- Awareness tactics
- Target optimization tactics and how to reach the right customers
- Traffic to website tips
- messenger ads
- Lead generation tips and tricks
- Budget optimization and how to achieve the maximum results with the lower cost!
- Custom audience
- Lookalike audience
- Instagram ads from the app
- Ads reporting