Social Media Marketing Diploma

EGP5500EGP6500

Enhance your career in Social Media Marketing World with imfnd masters

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Description

Introduction to Social Media:
- Social Media Statistics

Social Media Listening:
- Social Media listening tools

Crisis Management for Social Media:
- Crisis Assessment
- How to monitor your crisis
- Responding to a Crisis
- Set your crisis plan in the most effective way with different scenarios
- Case Studies

Social Media Monitoring:
- Social media monitoring process
- Gathering Insights, Social Media Monitoring & Reporting
- SM Monitoring tools

Facebook analytics and page creation:
- business manager setup
- page creation tips
- page insights tips

- Twitter Analytics & Management Tips
- LinkedIn Management Tips
- Facebook Organic engagement tips
- Instagram Organic engagement tips

Social Media Plans & Strategy:
- Building social media strategies
- Analyze Your current social media situation
- Set Your Social Media Objectives.
- Start your Social Media Actions.

Online buyer persona
- Different between “Segment – targeting – buyer personas”
- Create your online buyer personas
- Tools will help us to create our buyer personas

Newsjacking & Real-Time Marketing Tactics
- Importance of keep update with the social media trends and updates for brands.
- Tools to help us find digital & social trends and updates
- Avoid use Newsjacking in a silly way
- How to set your real-time marketing plan
- Case studies.

Content Ideas
- How to generate ideas?
- Top tools to generate content ideas
- Designs tools for social media
- Tips & tricks to generate the most efficient ideas for your brand.

Content Creation process:
- website content creation tips.
- social media content creation tips
- Headlines generator tools

Content Planning:
- content strategy
- content planning calendar
- project

  1. Facebook audience insights
  2. Creative hub tips
  3. Facebook ads types
  4. Engagement ads tips
  5. Video views tips
  6. Awareness tactics
  7. Target optimization tactics and how to reach the right customers
  8. Traffic to website tips
  9. messenger ads
  10. Lead generation tips and tricks
  11. Budget optimization and how to achieve the maximum results with the lower cost!
  12. Custom audience
  13. Lookalike audience
  14. Instagram ads from the app
  15. Ads reporting

Additional information

Online / Offline

Online, Offline

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