Overview:
This course will give you a completely new perspective of how to leverage social media for businesses across various domains. In case you are looking at using Social Media for Customer Acquisition, Brand Building or Reputation Management, Generate leads and increase sales,
this course will set the foundation to create your strategy and start the implementation.
Social Media is a continuously evolving realm with amazing potential for business communications. Nowadays, various small as well as large organizations are leveraging social media platforms such as Facebook, Twitter and LinkedIn, YouTube and Pinterest to initiate next level of growth.
This track covered the advanced level of SM Management & Monitoring with tips and tricks with the most recent case study.

Introduction to Social Media.

• Social Media Statistics.
• Social Media Defined, Social Media Types.
• Social Media Trends.

Social Media Analytics:

• Social media monitoring process
• Role of SM Monitoring in your plan
• Gathering Insights, Social Media Monitoring & Reporting
• SM Monitoring tools
• Facebook page insights
• Twitter analytics

Social Media Listening:

• Social Media listening tools.
• Brand Reputation Management.
• Secure your brand.
• Workshop

Crisis Management for Social Media:

• Crisis Assessment
• How to monitor your crisis.
• Responding to a Crisis.
• Set your crisis plan in the most effective way with different scenarios
• Case Studies.
• Workshop.

Social Media Management:

• Characters you will meet on social media
• Facebook posting tips
• Facebook engagement tactics
• Twitter engaging tactics
• Instagram Management tips
• Pinterest management tips and best practices
• Facebook Messenger Management & Customize your chatbot
• Case studies tools

Social Media Plans & Strategy:
Building Digital Strategies

• Analyze Your current social media situation
• Set Your Social Media Objectives.
• Build Social Media Strategy.
• Start your Social Media Actions.
• POEM Strategy