Social Media Management Fundamentals9 & 10 December




14 hours


9 & 10 December


1000 EGP


Introduction to Social Media

  • A true definition of social media.
  • Myths and facts about social media.
  • Branded case studies, both B2B & B2C, of successful businesses.
  • Why social media is working for companies today.

1- Facebook Fan Page

  • How to create your Fan page and choose the right category for your brand.
  • How to leverage Facebook's timeline for maximum consumer reach.
  • How to improve Facebook fan engagement.
  • Creating status updates that work.
  • How to grow active Facebook communities.

2- Facebook Marketing

  • How to use polls & surveys that deliver results.
  • Using Facebook offers to increase fans.
  • Facebook events & marketing techniques.
  • Using Facebook photos & videos in your marketing arsenal.
  • LAB: Examining Your Facebook Fan Page.

1- Twitter Basics & Terminology

  • Introduction to Twitter.
  • Why Twitter matters.
  • Do you belong on Twitter.

2- Twitter Landscape

  • 3rd party tools.
  • Twitter and your mobile devices.
  • Getting started using Twitter.

3- Establishing Your Twitter Presence

  • Finding the right people & accounts to follow in your business.
  • How to search properly for information & competitors.
  • The secrets to Twitter lists.
  • Using Twitter lists as a powerful marketing tool.

LAB: Finding Accounts To Follow.

Instagram, Foursquare

  • Introduction to the networks.
  • Navigating the layouts.
  • Keys to success on each platform.
  • Business case studies.
  • Creating an efficient content and design your photos on Instagram.

1- The basics and terminology

  • How to optimize your LinkedIn profile.
  • How to use LinkedIn as an HR machine.
  • How to find connections relevant to you and your industry.
  • How to use LinkedIn's search feature for leads.
  • Growing your network.

LAB: Finding Connections.
2- LinkedIn For Business

  • Adding applications to your profile.
  • Your LinkedIn company page.
  • Optimization strategies.
  • How to use LinkedIn in your content marketing.



28 Al Sheikh Mohammed Al Nadi, from Mostafa El-Nahaas, Nasr City, Cairo, Egypt.

Phone:  (+202) 26713103
Mobile: (+2) 01227076587
Mobile: (+202) 01227076587