Objective:

Master the setup of Meta conversion campaigns for immediate sales.

Learn high-CTR ad structures for Arabic & English creatives.

Apply MENA-specific targeting for B2B and B2C.

Topics:

Campaign objectives & when to use them for sales.

Audience targeting (Core, Custom, Lookalike)

Creative formats (Image, Carousel, Video, Collection).

Conversion API setup for tracking.

Real Case Studies | Real-estate Campaign & Ecommerce 

Tasks: 

Objective:

Create remarketing flows that convert leads into buyers.

Use multi-level remarketing for different buyer stages.

Integrate CRM audiences for smarter targeting.

Topics:

Website visitor retargeting (14-day, 30-day, 90-day windows).

Engagement retargeting (video views, IG profile visits).

Catalog-based dynamic ads for e-commerce.

Objective:

Identify campaigns ready for scaling.

Apply budget scaling and horizontal expansion strategies.

Refresh creatives to maintain performance.

Topics:

Vertical vs. horizontal scaling.

CBO (Campaign Budget Optimization) vs. ABO (Ad Set Budget Optimization).

Creative refresh & iterative testing.

Scaling into new geos in the MENA region.

Case Studies | Ecommerce & Medical

Task:

Create a scaling plan for a winning campaign and simulate budget changes.

Objective: 

Build tracking systems to measure campaign ROI.

Diagnose underperforming campaigns.

Apply automation rules for efficiency.

Topic:

Setting up and using advanced reporting in Ads Manager.

Attribution windows & interpreting data.

Integration with Google Analytics & Looker Studio dashboards.

Automated rules for pausing or scaling ads.

Case studies:

RealEstate & Education 

Task:

Build a Looker Studio dashboard pulling in Meta Ads data.

Participants will build a complete Meta Ads funnel for a real or provided business:

Conversion Campaign (Sales)

Remarketing Flow

Scaling Plan

ROI Dashboard

Evaluation Criteria:

Funnel structure & targeting relevance.

Creative quality & format variety.

Tracking setup accuracy.

Scaling & optimization plan.