Objectives:

Understand Shopify's ecosystem and key components

Complete basic setup: store structure, currency, checkout, domains

Topics:

Shopify plans and pricing

Store settings, currency setup, payment gateways

Pages: Homepage, About, Contact, Privacy

Sharing Real Case Study 

Tools

Shopify Admin Dashboard, Shopify Theme Library

Task

Set up a new Shopify trial store and configure your store settings

Objectives:

Learn how to organize product catalog and collections

Customize homepage, navigation, and UX using themes

Topics:

Adding products, SKUs, inventory, and images

Creating collections (manual vs automatic)

Shopify Theme Editor basics

Sharing Real Case Study 

Tools

Shopify Product Manager, Dawn Theme, Canva for visuals

Task

Upload 5 products, create 2 collections, and customize homepage banner

Objectives:

Equip the store with must-have apps for selling, shipping, and trust 

Topics:

Reviews (Loox, Judge.me), Popups (Privy), Email (Klaviyo), Upsell (Vita Upsell)

Local & international shipping (Aramex, ShipStation, manual setup)

Mobile UX tweaks, speed optimization tips

Sharing Real Case Study 

Tools

Shopify App Store, Loox, Klaviyo, Shopify Email, Ali Reviews

Task

Install 3 essential apps: reviews, email, shipping – and configure settings

Objectives:

Launch your store, track performance, and set first traffic campaigns

Topics:

Shopify Dashboard: Sessions, conversion rate, top products

UTM tagging basics for Meta & Google Ads

Creating your launch checklist

Sharing Real Case Study 

Tools

Shopify Analytics, Shopify Marketing Panel, Google UTM Builder

Task

Build your store launch checklist + read and analyze 3 sample reports

Participants will complete and present a working Shopify store for a real or mock brand, including:

Store structure (with 5+ products and collections)

At least 3 installed and configured apps (e.g., reviews, shipping, email)

Homepage and about page customization

Launch checklist + marketing tracking UTM setup

Screenshots of analytics and performance overview

Evaluation Criteria:

Completion and setup of key store sections

Functional integration of plugins and UX elements