Keywords: The Foundation of SEO.

– Why you need a keyword research plan

– How to research keywords.

– Tools to help you analyze keywords.

- Understanding keyword attributes.

– Ongoing keyword evaluation.

Content Optimization:

– How Search Engines and People View Web Pages.

– Defining your audience, topics, angle, and style.

– Optimizing for site structure.

– Optimizing non-text components of a web page.

– On page optimization tips

– Analyzing content quality.

Link-Earning Strategies:

Understanding the importance of links.

Building internal links.

Earning external links.

Finding link-Earning opportunities.

Executing a link-Earning strategy.

Measuring SEO Effectiveness:

The Google Analytics Interface

Lesson 1: Navigating Google Analytics

Lesson 2: Understanding overview reports

Lesson 3: How to share reports

Lesson 4: How to set up dashboards and shortcuts

Lesson 5: Audience reports

Lesson 6: Acquisition reports

Lesson 7: Behavior reports

SEO Plan Process